Director, Customer Marketing - Club Channel

Company Overview

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.

What You’ll Do For Us

• Lead customer marketing for assigned customer
• Represent the Category Organizational Unit (OU) platforms/programming/innovation to the customer and customer team
• Responsible for leading marketing for our specific customers by amplifying the plans and creating differentiated marketing path to purchase platforms
• Responsible for engaging with customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment
• Collaborate with IMX and a group of creative marketers to enable irresistible customer marketing, as well as, working with IMX connections to drive compelling media/digital marketing
• Focus on long term (3-5 year) market and customer marketing platforms

Qualifications & Requirements

• Bachelor’s degree: required; MBA or other graduate degree preferred
• Experience: 5 or more years of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred
• Experience: leading and being a part of cross-functional teams
• Customer Marketing Experience
• Skills: Shopper Insights, Multi-Cultural Marketing, Annual Planning, Sustainability
• Experience: Selling experience and collaborating for value
• Skills: Significant customer marketing and business analytics
• Experience: Financial Management Experience
• Creative Experience: Significant Creative Experience inclusive of working with or for creative shopper agencies
• Digital & Social: Knowledge & Experience inclusive of customer media platforms

Work Focus

• Inspire customer to engage in compelling and irresistible customer marketing platforms
• Senior level Customer Management Skills
• Experience building, monitoring and implementing sales and marketing plans across customer
• Advanced Strategic and Creative Thinking
• Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
• Previous Customer/Shopper/Region/Channel Management experience
• Demonstrated personal influencing ability

Communication Focus

• This role will predominantly communicate with the customer leadership and bottler
• Predominant role is to collaborate with the Category Leads, Customer Leadership, Connections and IMX and then inspire our customers and system (i.e. OU’s, Bottlers and Customers) with our category platforms
• Predominantly shared interests but there is work to do to align with bottlers and customer teams to win with key category initiatives

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
• Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.

Skills

• Results-Oriented
• Leadership
• Sales Process
• Account Management
• Customer Relationship Management (CRM)
• Sales Management
• Marketing
• Pitch Presentations
• Consultative Sales Management
• Business Insights
• Sales Forecasting
• Communication
• National Account Sales
• Customer Service Management
• Decision Making
• Business Development
• Negotiation