Senior Director of Marketing

Position Overview

Senior Director of Marketing at Appodeal, a dynamic US-based product company with a truly global presence, is a unique opportunity to make an impact. With offices in Warsaw, Barcelona, and Virginia – plus remote team members around the world – Appodeal thrives on diversity, collaboration, and innovation. Our mission is to help every person discover and grow their talents, supported by a cutting-edge product and an internationally dispersed team of talented professionals. At Appodeal, our values are centered on Continuous Learning and Growth, Making an Impact, Solving Exciting Challenges, and Enjoying the Journey. We are more than just an ad mediation platform – we believe that when user acquisition, actionable intelligence, and monetization are aligned, profits happen. In this role, you will lead and elevate our global marketing function, playing a critical role in shaping our messaging, growing our digital presence, building partnerships, and driving lead generation through impactful campaigns. Join us and help shape the future of mobile app success!

Key Responsibilities

• Strategic Marketing Leadership: Develop and execute a data-driven marketing plan aligned with business objectives across multiple business units.
• Digital Growth & Demand Generation: Lead end-to-end execution of marketing campaigns across digital platforms, including paid social, search, and retargeting. Optimize conversion funnels and identify new growth opportunities.
• Content & Communications: Drive content creation (email campaigns, blogs, whitepapers, videos, etc.) to support thought leadership, user education, and product marketing initiatives.
• Email Marketing & CRM: Own the strategy and execution for email marketing, including newsletters and automated flows to engage, retain, and convert our user base.
• Social Media Management: Oversee the planning and development of social media strategies, ensuring consistent engagement, brand voice, and follower growth.
• Analytics & Optimization: Monitor and evaluate key marketing metrics and KPIs. Use insights to continuously optimize campaign performance.
• Partnerships & PR Support: Collaborate on co-marketing initiatives, PR efforts, and cross-functional programs to increase brand awareness and customer acquisition.
• Cross-Functional Collaboration: Work closely with Product, Sales, and Executive teams to align messaging, support go-to-market plans, and enhance the customer journey.