Technical Marketing Representative

Position Overview

Alpine, an ITW company, is a leading provider of building component software, equipment, and the industry’s best service to component manufacturers.
Partnering with our customers, we help to improve their businesses and make them more productive. We are a leader in delivering software solutions
to the construction industry to increase profitability. ITW offers its employees a path for advancement, a competitive salary and a comprehensive
benefits package designed to help employees care for themselves, their families, and their futures.

Key Responsibilities

• Deliver clear and concise presentations to targeted audiences (architect, engineer or contractor) which
  convey the benefits of TrusSteel versus other non-combustible construction materials and its direct competitors in the cold-formed steel truss marketplace. Presentations may be face-to-face or via webinar.
• Maintain and continuously improve presentations to ensure content aligns with current building codes, industry standards, and TrusSteel-specific data, updating as industry trends or sales strategies dictate.
• Utilize social media (LinkedIn, X) to boost TrusSteel market awareness through posts on customer projects, industry trends, and market successes.
• Respond promptly to inquiries from the website and TrusSteel hotline; use steelVIEW software for basic truss design questions and collaborate with the engineering team for complex requests, then disseminate contact information to the Sales Manager or customers.
• Develop and maintain a national database of architects, structural engineers, and contractors within the light commercial construction marketplace for targeted email and social media campaigns, and review the database periodically to ensure data accuracy.
• Review both Dodge and Reed services to identify regional projects from customers unaware of TrusSteel product offerings, analyze data to assess specification rates for TrusSteel and its competitors, and target non-specifying contacts.
• Maintain records with the American Institute of Architects for AIA-CES accreditations and with the Cold-Formed Steel Engineer’s Institute for PDH accreditations, including printing and sending certificates of completion, while keeping abreast of competitor presentations.
• Understand complementary products (steel studs, metal deck, etc.) in the same market space and identify collaborative opportunities.
• Attend local and national trade shows to further promote the TrusSteel brand, and perform extensive follow-up with all leads via the Sales Manager or directly with customers.
• Support the organization’s short-term and long-term goals and champion TrusSteel’s business proposition through value-added sales presentations.
• Serve as an industry expert on cold-formed steel truss products, clearly articulating the differences and benefits of TrusSteel products compared to competitors, with a deep understanding of the truss business from both a material supplier and component manufacturer’s perspective.

Required Qualifications

• Bachelor's degree in business, marketing, or equivalent experience.
• Minimum of 5 years of strategic technical sales experience in the non-residential building industry, with an emphasis on the architectural and structural engineering community.
• Comprehensive knowledge of the building industry and its services.
• Proven value-added selling and account management skills with strong financial acumen.
• Excellent written and verbal communication skills.
• Proficiency in public speaking and presentation skills.
• Strong interpersonal skills with the ability to tailor communication styles to different audiences.
• Proven ability to establish and maintain strong internal and external relationships.
• Up to 50% travel required.
• Occasional weekend travel and trade show attendance required.

Benefits & Perks

• Competitive salary
• Comprehensive benefits package
• Path for advancement