Director of Brand Marketing

Position Overview

As the Director of Brand Marketing at Portland Leather Goods, you will lead the charge to amplify our brand’s story by overseeing marketing strategies across PR, influencer programs, affiliate growth, partnerships, and experiential events. Working directly with the Chief Marketing Officer and collaborating cross-functionally, you will ensure our message is louder, bigger, and bolder—whether in our Portland, OR office or remote.

Key Responsibilities

• Own and execute the marketing strategy across PR, influencer, affiliate, sponsorship, and partnership channels while aligning efforts with business goals.
• Reallocate and optimize the marketing budget by shifting funds from traditional paid media to earned and organic channels with strong ROI.
• Run a strategic PR engine by managing media relationships, press outreach, and agency partnerships to secure meaningful coverage.
• Grow influencer and creator relationships by identifying aligned creators and ensuring campaigns support both awareness and performance metrics.
• Scale affiliate marketing initiatives to support direct-to-consumer growth and long-term value, in collaboration with the Ecommerce team.
• Pursue high-value brand partnerships and sponsorships that introduce the brand to new audiences, focusing on quality over quantity.
• Lead brand events and experiential marketing activations that drive community engagement and word-of-mouth.
• Drive performance by setting KPIs, monitoring results, and continuously optimizing marketing efforts.
• Collaborate cross-functionally with creative, digital, product, operations, and merchandising teams to ensure seamless execution.
• Stay updated on emerging trends, platforms, and cultural shifts to bring fresh, relevant ideas to the brand strategy.

Required Qualifications

• Significant experience owning and scaling brand marketing initiatives.
• Proven success running PR, influencer, affiliate, and partnership programs that drive reach and results.
• A sharp sense of what builds trust, word-of-mouth, and cultural relevance.
• A proactive, resourceful mindset with the ability to work both strategically and tactically.
• Experience managing budgets, tracking performance, and optimizing marketing impact.
• Strong collaboration skills with the ability to lead cross-functional teams.
• Cultural awareness and intuition for what resonates with diverse audiences.

Benefits & Perks

• Salary: $140,000/year
• Robust benefits package: Health, dental & vision insurance (75% of base plan covered by PLG), life insurance (with additional purchase options), voluntary plans (pet, accident, long-term disability), 401(k) after 1 year with 4% company match, and holiday, vacation & sick time.
• Other perks: Store discount and a dynamic, collaborative team environment.