Director of Search Engine Optimization

Position Overview

MetricsEdge is a digital analytics and performance marketing agency headquartered in Phoenix, AZ. We are a team of intellectually curious, data-obsessed marketers who thrive on solving complex challenges for our clients. We’re seeking an experienced, strategic, and results-driven Director of SEO to lead and evolve our organic search capabilities. In this role, you will connect technical SEO, content strategy, branding, and GEO strategy to position our clients for success in today’s rapidly transforming search landscape. At MetricsEdge, we foster a culture of ownership, curiosity, and continuous learning, offering you the opportunity to make a meaningful impact and shape the future of digital marketing.

Location: Phoenix, AZ
Experience Required: 12+ years SEO experience

Key Responsibilities

• Strategic Leadership: Help guide the SEO and GEO strategy across multiple clients and industries.
• Strategic Leadership: Develop new frameworks and KPIs that translate organic visibility into measurable business impact.
• Strategic Leadership: Collaborate across media, analytics, and CRO teams to build cohesive, data-driven performance strategies.
• Leadership & Team Development: Lead and mentor a focused, high-performing SEO team, fostering skill development, accountability, and operational excellence.
• Leadership & Team Development: Cultivate a culture of innovation, collaboration, and data-driven decision-making that empowers the team to deliver results.
• Leadership & Team Development: Translate complex SEO insights into actionable guidance, enabling the team to inform and influence clients with confidence.
• Content & Optimization: Lead client content strategy informed by detailed measurement to improve client visibility and authority.
• Content & Optimization: Oversee keyword research, content gap analysis, content briefs, and article production that align with brand tone, intent, and performance goals.
• Content & Optimization: Implement highly efficient content workflows utilizing automation and industry best practices.
• Content & Optimization: Develop and oversee content production to support client organic search visibility in both traditional search and LLMs.
• Technical Excellence: Ensure SEO best practices across site architecture, structured data, crawlability, accessibility, and page experience.
• Technical Excellence: Oversee technical audits and indexing strategies that enhance site performance and organic reach.
• Technical Excellence: Implement automation and AI-driven tools to streamline technical analysis and reporting.
• Client Impact & Growth: Translate search and content insights into strategic recommendations that drive measurable growth for clients.
• Client Impact & Growth: Serve as a trusted strategic advisor, connecting SEO performance to broader marketing objectives and guiding clients through evolving search and AI trends.
• Innovation & AI Integration: Define and operationalize Generative AI Optimization practices.
• Innovation & AI Integration: Integrate AI tools into workflows to enhance efficiency, ideation, and strategic insights.
• Innovation & AI Integration: Stay ahead of emerging search trends and rapidly-evolving LLM-driven innovation.

Required Qualifications

• Must be located in Arizona (or open to relocation)
• 12+ years of SEO experience, ideally agency-side or multi-brand
• Proven success leading and developing high-performing teams
• Excellent communicator with strong analytical and organizational skills
• Deep technical and editorial SEO expertise (schema, indexing, accessibility, UX, Core Web Vitals, etc.)
• Experience integrating AI and automation into SEO and content workflows
• Understanding of LLM ecosystems, structured data, and next-gen search models

Benefits & Perks

• Foster a culture of ownership, curiosity, and continuous learning.
• Opportunity to make a meaningful impact, lead strategic initiatives, and shape the future of digital marketing for top-tier clients.