Senior Director Retail Marketing

Position Overview

Comcast is a Fortune 50 leader at the forefront of innovation in media and technology, creating world-class entertainment and online experiences for millions of customers. In the Xfinity Retail Store environment, this role is pivotal for driving retail marketing communications across company-owned and third‐party channels. The successful candidate will lead the Retail Marcom team to execute strategies that enhance in-store customer engagement and drive revenue while ensuring brand excellence.

Key Responsibilities

• Manage and provide oversight of a team of marketing professionals across all Xfinity company-owned and third-party retail channels.
• Support the development of the National Retail, Branded Partner, and MDU channels with dedicated needs and deliverables.
• Oversee all brand and product marketing initiatives, including in-store communications, creative briefs, and messaging.
• Own the Retail Marketing plan-of-record by identifying critical milestones, timelines, and ensuring delivery against objectives.
• Oversee the development of a retail-TV strategy to optimize in-store digital screens.
• Develop and implement an in-store event and workshop engagement series.
• Engage with cross-functional stakeholders (Brand, IMC, Growth, eCommerce, Retail Sales & Operations) in the development and launch of marketing plans.
• Serve as the liaison and subject matter expert for cross-functional teams, divisions, and regional partners.
• Analyze financial metrics to inform marketing plans for budget and margin assurance.
• Manage performance reports, budgets, and agency relationships while delivering actionable insights.

Required Qualifications

• Proven team leader with a strong work history in sales, service, and innovation.
• Established track record of exceeding marketing, sales, and service results.
• Exceptional program and project management skills with the ability to organize resources and meet deadlines.
• Strong collaboration and leadership abilities in a decentralized organization.
• Capacity to manage multiple large-scale projects concurrently.
• Must be able to work nights, weekends, and variable schedules as required.
• Minimum of 10 years of relevant work experience.

Preferred Qualifications

• Bachelor's Degree (preferred) or a combination of coursework and extensive related professional experience.
• Experience in retail marketing within a large, dynamic organization.

Benefits & Perks

• Compensation: Competitive base pay with eligibility for commission (sales roles) or bonus (non-sales roles).
• Benefits: Access to a best-in-class benefits package that supports your physical, financial, and emotional well-being.
• Comprehensive options and expert guidance tailored to support you through every milestone and in your everyday life.
• Additional perks designed to help you care for what matters most.