Director, Insight & Strategy (Branding)

Position Overview

We are looking for a Director, Insight & Strategy who will play a pivotal role in defining and activating data- and insights-driven brand strategies for some of the world's most purpose-driven organizations. In this role, you will guide brand-focused research initiatives—ensuring that data-driven storytelling and insightful analysis are at the heart of our branding and identity strategies for clients ranging from Fortune 500 companies to localized nonprofits—while collaborating with a dynamic team of researchers, strategists, and creatives to cultivate meaningful brand experiences that drive business impact.

Key Responsibilities

• Harnesses data and insights to develop and oversee branding and brand identity strategies for organizations ranging from Fortune 500 companies to localized nonprofits.
• Oversees and coordinates all aspects of complex and varied brand-focused research projects, including primary (quantitative and qualitative) and secondary research.
• Designs and facilitates brand-focused workshops for all levels of client audiences to drive strategic discussions and alignment.
• Authors and presents proposals to effectively sell our recommended approach.
• Develops strategic recommendations for clients in areas such as audience insights, brand strategy, brand identity, brand name and logo development, rebranding, brand architecture, and campaign strategy.
• Collaborates with creative teams to ensure brand consistency across all touchpoints.
• Innovates new ways to visualize, craft storylines, and present insights and strategic solutions.
• Delves deep into data and analytics to guide measurement and performance reporting with associated insights and recommendations.
• Serves as a strategic consultant to internal and external client teams with an insight-based point of view.
• Identifies and drives opportunities for growth by expanding the offering of insight & strategy services.
• Mentors Managers and Associates within the Insight & Strategy team.

Required Qualifications

• 8+ years of experience in marketing, account planning, communications, brand strategy, data analytics, consulting, or a related field.
• Willingness and availability to travel as needed.
• Experience with research and survey platforms such as Qualtrics and Survey Monkey.
• Experience designing and leading primary research methodologies including surveys, focus groups, and in-depth interviews.
• Experience with data analytics and AI platforms such as Pulsar, ChatGPT, and Claude AI.

Preferred Qualifications

• Collaborative
• Optimistic
• Resilient
• Flexible
• Curious
• Community-minded and philanthropic
• Sophisticated strategic thinking
• Innovative and novel problem-solving skills
• Adaptability and flexibility
• Highly polished presentation and storytelling style
• Ability to counsel clients and challenge the status quo
• Emotional intelligence
• Ability to motivate and inspire
• Strong mentor qualities

Benefits & Perks

• Compensation: $95,000 - $140,000
• Best-in-class total rewards package including healthcare coverage, ESOP retirement plan, 401k matching, Health & Wellness stipends, and a broad range of other benefits.
• Location note: Global Prairie's People & Operations team is based in Kansas City, MO; please indicate your office location preference when applying.