Email and SMS Marketing Coordinator

Position Overview

Lids Sports Group is the largest licensed sports retailer in North America, offering officially licensed headwear and apparel from top brands. With over 1,300 brick and mortar locations including specialty concept stores for premier sports franchises, we combine fan culture with cutting‐edge retail innovation. We are seeking an innovative Email & SMS Marketing Coordinator to support our campaigns that drive both website and in-store traffic. The ideal candidate will craft engaging content, manage targeted subscriber lists, and analyze performance metrics to boost customer engagement and sales. This role reports to the Manager of Email & SMS.

Key Responsibilities

• Develop and execute email and text message marketing campaigns aimed at driving traffic to Lids’ websites and physical stores.
• Create compelling, on-brand email and text message content promoting new product launches, exclusive offers, events, and seasonal promotions.
• Segment and manage subscriber lists to deliver personalized and targeted messaging that resonates with diverse customer segments.
• Monitor campaign performance metrics such as open rates, click-through rates, store visits, and sales conversions to optimize future campaigns.
• Conduct A/B testing on subject lines, content, and call-to-actions to maximize engagement and traffic.
• Collaborate with the marketing, store ops, and creative teams to align messaging with ongoing promotional and branding initiatives.
• Ensure compliance with email and text messaging marketing laws and privacy regulations.
• Maintain accurate and up-to-date customer communication databases, ensuring data hygiene and segmentation.
• Utilize the Customer Data Platform (CDP) to analyze customer behaviors, enhance audience segmentation, and personalize campaigns effectively.
• Keep up with industry trends and implement best practices to increase campaign effectiveness and customer engagement.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in email marketing, digital marketing, or retail marketing.
• Familiarity with email marketing platforms such as Klaviyo, SFMC, or similar ESPs.
• Strong copywriting skills with an eye for visual layout and design.
• A data-driven mindset with the ability to analyze campaign results and refine strategies.
• Excellent organizational and project management skills.
• Creativity, attention to detail, and the ability to work under deadlines.

Preferred Qualifications

• Knowledge of retail industry trends and customer behavior.
• Experience with CRM systems and marketing automation.
• Ability to customize email templates using HTML/CSS.
• Experience using Customer Data Platforms (CDPs) to analyze customer data and personalize marketing efforts.