Content Manager (REMOTE)

Position Overview

Veterinarians.org is a publishing and media company under the OnePet family of brands, guided by the principle that "pets are family." As the Content Manager for the Digital PR Team, you will play a crucial role in developing world-class content that earns editorial coverage in major media outlets such as Time, Forbes, Yahoo, Travel + Leisure, MSN, and People. You will help establish Veterinarians.org as a leading thought leader in the pet space while elevating the brand’s authority, recognition, and online presence.

Key Responsibilities

• Collaborate with the Head of Digital PR to develop story ideas and concepts for editorial coverage.
• Oversee the creative process from campaign inception to publication while keeping leadership informed of progress.
• Manage a team of researchers, writers, and virtual assistants to maintain publication cadence and meet campaign goals.
• Extract creative insights from research and data to craft newsworthy stories that attract media attention.
• Develop article briefs and outlines to guide writers in producing content primed for media coverage.
• Collaborate with the Design Team to create high-quality, branded assets for each campaign.
• Ensure quality assurance for design assets and written copy, verifying that they reflect the compiled research and data.
• Review content pieces to ensure proper quality, flow, readability, and grammatical accuracy.
• Publish content via the company’s CMS and input basic on-page SEO data as needed.
• Work with the Outreach and Social Media Teams to develop soundbites and compelling angles for media pitches and paid advertisements.
• Monitor campaign analytics through tools like Google Analytics and Ahrefs to track performance and identify growth opportunities.
• Stay updated on industry trends and monitor peers’ content campaigns to seize reactive opportunities and inspire new ideas.
• Pursue partnerships with other brands for potential content collaborations and recruit veterinary writers for media placements.

Required Qualifications

• Highly creative with a passion for storytelling and a talent for identifying newsworthy story concepts.
• 2-3+ years of experience in SEO and content marketing (link building experience is a plus).
• 2-3+ years of experience managing writers.
• 2-3+ years of experience managing multiple creative projects simultaneously, with agency experience considered a plus.
• Strong organization, time management, and self-management skills.
• Excellent writing skills with a keen eye for spelling, grammar, and American English syntax.
• Familiarity with Wordpress or similar content management systems.
• Exceptional communication skills and meticulous attention to detail.

Benefits & Perks

• 100% Remote Company – work from anywhere in the world
• 401K
• Health, Dental, and Vision Insurance
• 15 week paid maternity leave
• Unlimited PTO
• Home office stipend
• Internet stipend
• Access to employee discount program (travel, cruises, electronics, etc.)

Compensation & Start Date

Salary Range: $60,000 - $70,000, commensurate with experience.

Start Date: Early November