Marketing Services Campaign Manager

Position Overview

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. Visit us at: www.accenture.com/song

As part of our Digital Marketing Services team, you will help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. Our professionals design marketing programs that drive acquisition, growth, and retention objectives across various business models. The role of Marketing Services Campaign Manager focuses on planning and executing marketing strategies within the marketing automation platform and improving key marketing functions to acquire, develop, and retain loyal customer relationships.

Key Responsibilities

• Work with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to delivery.
• Collaborate with Customer Marketing Strategy to confirm feasibility of campaign plans and translate marketing strategy and requirements into business requirements.
• Create and manage project plans and timelines to deliver marketing campaigns on time against a campaign calendar.
• Complete BRD (Business Requirements Documents) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics.
• Manage client and team expectations throughout delivery; handle risk and issue escalations related to the campaigns.
• Manage the relationship with the client’s marketing team to support campaign planning and execution, ensuring integrated campaign delivery timelines.
• Lead the Campaign Services team offshore, providing campaign technical guidance and clarifying the business needs.
• Review campaign metrics, present trends and insights, and collaborate with Customer Marketing Strategy on campaign optimization.
• Manage demand for services, capacity to deliver, and client expectations.