Director, Marketing Technology

Yum!8 months ago
Plano, TX, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Job Description

This role is responsible for ensuring that Yum’s MarTech, CRM, and loyalty capabilities drive measurable growth and create value at scale across brands and markets. Leading cross-brand and working closely with data, digital, and Byte product partners, the role focuses on turning customer intelligence into practical decisions, scalable programs, and commercial results. This includes ensuring technology platforms are fit for purpose, programs are properly measured, and successful initiatives are replicated across markets to compound impact over time. The role operates at the intersection of customer data, technology, and delivery, with accountability not just for what is built, but for whether it works, whether it scales, and whether it delivers value for the system and for franchisees.

Required Skills

Digital Marketing
Program Measurement
Technology Implementation
Loyalty Programs
CRM
MarTech
Cross-brand Collaboration
Scalable Program Development
Customer Intelligence
Data Analytics