SEO Analyst

Position Overview

Leslie's Pool Supplies, the "World's Largest Retailer of Swimming Pool Supplies," has over 60 years of providing best‐in‐class products and solutions. We value the growth of our team and foster a positive, fun atmosphere. As a SEO Analyst, you will drive our organic search performance across major search engines and platforms including Google and YouTube, support e-commerce growth, and enhance local SEO initiatives for our retail stores. This role is based in Phoenix, AZ on a hybrid work schedule with strict onsite requirements.

Key Responsibilities

• Conduct comprehensive keyword research to identify and prioritize high-value opportunities that drive organic traffic and revenue.
• Optimize on-site content, including blogs, landing pages, and category pages to improve search visibility and user experience.
• Analyze competitor performance to identify content gaps, ranking opportunities, and emerging trends.
• Perform regular technical SEO audits, including page speed, mobile usability, crawlability, and site architecture.
• Partner with Marketing and cross-functional teams to manage and optimize local SEO efforts using tools such as YEXT and Google Business Profiles.
• Collaborate with Marketing to expand organic reach through backlinks and SEO-driven content across social platforms (YouTube, Instagram, Facebook).
• Develop and execute link-building strategies, including internal linking enhancements and external backlink acquisition.
• Analyze customer search intent and proactively minimize keyword cannibalization across the site.
• Leverage AI tools to enhance content creation, SEO workflows, and optimization strategies while staying informed on AI-driven search trends.
• Create and maintain SEO performance reports, clearly communicating insights, opportunities, and recommendations to key stakeholders.
• Consistently monitor and analyze core KPIs such as organic traffic, conversion rates, bounce rates, and rankings to identify areas for continuous improvement.
• Develop and implement both on-page and off-page SEO strategies to increase domain authority and improve search rankings.
• Stay current on SEO best practices, algorithm updates, and industry trends to ensure ongoing optimization and compliance.

Required Qualifications

• Bachelor’s degree required (MBA preferred).
• 2+ years of experience in e-commerce, retail, analytics, or a related field.
• Strong understanding of the metrics and drivers that create value in an e-commerce business.
• Self-motivated and proactive with the ability to take initiative and work independently.
• Excellent written and verbal communication skills with the ability to present data-driven insights.
• Hands-on experience with Google Analytics.
• Well-developed business acumen with strong strategic judgment and analytical skills.

Preferred Qualifications

• Experience with SEO platforms such as Conductor and Content King.
• Working knowledge of HTML, CSS, JavaScript, and other front-end development languages.

Benefits & Perks

• Comprehensive medical, pharmacy, dental, & vision plan options.
• Health savings account (with enrollment in the high deductible health plan option).
• Health & dependent care flexible spending accounts.
• Company-paid basic life and AD&D insurance.
• Voluntary supplemental life insurance.
• Company-paid short-term disability and voluntary long-term disability insurance.
• Pre-tax and Roth 401(k) with company match.
• Paid vacation, sick, and bereavement leave.
• Paid holidays, including a floating personal day.
• Employee assistance and wellness programs.
• Earned Wage access available for early access to a portion of your earned wages.
• Product discounts at Leslie’s Retail stores.