Senior Vice President and General Manager of Sales and Marketing

Position Overview

The Senior Vice President of Sales and Marketing is a critical leadership role responsible for driving revenue growth and market share expansion by developing and executing comprehensive sales, marketing, service, aftermarket, and product management strategies. This executive will lead a unified team, fostering collaboration and alignment to achieve ambitious business objectives. The primary focus is to establish and implement a dynamic sales, marketing, and product strategy that not only meets but significantly surpasses market growth, positioning the company as a leader in the industry. Furthermore, this role is a key member of the executive leadership team, actively participating in the creation and execution of the overall business strategy.

Key Responsibilities

• Develop and implement a comprehensive, data-driven sales, marketing, and product strategy that aligns with the company's overall business objectives.
• Identify and capitalize on emerging market trends and opportunities to drive sustainable growth.
• Lead the development of annual and long-range sales, marketing, and product plans, budgets, and forecasts.
• Provide strategic direction and oversight for all sales, marketing, service, aftermarket, and product management activities.
• Actively participate with the executive team in the formulation and execution of the company's overarching business strategy.
• Lead and mentor the sales organization to achieve and exceed sales targets.
• Develop and implement effective sales processes, methodologies, and tools.
• Cultivate and maintain strong relationships with key customers and strategic partners.
• Analyze sales performance data and implement corrective actions to improve results.
• Utilize voice of the customer feedback and data analytics to refine sales methodologies and improve effectiveness.
• Develop and execute integrated marketing campaigns across all channels, including digital, traditional, and events.
• Build and enhance the company's brand reputation and market presence.
• Lead market research and competitive analysis to identify customer needs and market opportunities.
• Oversee the development of marketing materials, content, and communications.
• Leverage voice of the customer insights and data analytics to optimize marketing strategies and tactics.
• Define and manage the product lifecycle, from concept to launch and beyond.
• Conduct market and competitive analysis to identify product opportunities and customer needs.
• Develop and maintain product roadmaps and specifications.
• Collaborate with engineering and other departments to ensure successful product development and launch.
• Ensure that the product line is aligned with the sales and marketing strategy.
• Develop and implement strategies to enhance customer satisfaction through exceptional service and aftermarket support.
• Optimize service and aftermarket operations to improve efficiency and profitability.
• Drive the development of new service offerings and aftermarket products to meet evolving customer needs.
• Ensure that the service department works closely with the sales department.
• Build and lead a high-performing, collaborative team across sales, marketing, product, service, and aftermarket functions.
• Foster a culture of continuous improvement, innovation, and customer focus.
• Provide coaching, mentoring, and development opportunities to team members.
• Ensure that all departments are working in alignment, and that data is shared between departments.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of sales, marketing, and product initiatives.
• Provide regular reports and presentations to senior management on sales, marketing, and product performance.
• Analyze data and trends to identify areas for improvement and optimization.

Required Qualifications

• 15+ years of progressive experience in sales, marketing, and product leadership roles, with at least 5 years in a senior executive position.
• Significant experience in the capital goods industry, specifically with machine tools or similar heavy manufacturing equipment.
• Proven track record of developing and executing successful sales and marketing strategies that drive revenue growth and market share gains.
• Deep understanding of sales, marketing, and product management principles and best practices.
• Experience in building and leading high-performing teams.
• Strong analytical and problem-solving skills.
• Excellent communication, interpersonal, and presentation skills.
• Bachelor's degree in business, marketing, or a related field; MBA preferred.