Retention Marketing Analyst

VirtualVocations15 days ago
San Angelo, United States
Remote
Full-time
Junior Level (1-3 years)

Job Description

Job Title

A company is looking for a Retention Marketing Analyst to engage and retain paid subscribers across the US and Canadian market.

Key Responsibilities

  • Develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions
  • Lead the Ambassador Program to activate subscribers as advocates and drive engagement campaigns
  • Use analytics to measure the impact of engagement initiatives and optimize lifecycle marketing efforts

Required Qualifications

  • Bachelor's degree: in Marketing, Business, Analytics, or a related field
  • Experience: 3+ years of experience in B2C marketing, CRM, or customer lifecycle management
  • Track record: Proven track record in multi-channel CRM execution (email, SMS, in-app, and push)
  • CRM tools: Hands-on experience with CRM tools; ideally Braze or equivalent
  • Community program: Experience launching an ambassador or community program is preferred

Required Skills

push notifications
CRM
community program management
customer lifecycle management
SMS marketing
B2C marketing
CRM tools
Braze
multi-channel CRM execution
email marketing
in-app messaging