Head of Content Marketing 48

HEAD OF CONTENT MARKETING | JOB DESCRIPTION

Location: US-remote

Department: Marketing

Reports to: SVP of Marketing

BE AT THE FOREFRONT OF THE AGENTIC AI REVOLUTION

At Skan AI, you'll be part of the team pioneering the context engine for human and agentic execution, bringing context from enterprise operators, systems, and processes to power how the world's largest organizations execute their most complex, mission-critical work.

WHY JOIN SKAN AI

We're in hyper-growth mode at exactly the right moment in history. As enterprises race to adopt agentic AI, we're uniquely positioned to deliver the clear signal they desperately need: a platform that trains and grounds AI Agents in trillions of real execution signals, enabling reliable, compliant automation of their most complex processes.

Backed by Dell Technologies Capital and other leading investors, we're the only company that can bridge the gap between AI's promise and enterprise reality, making us perfectly positioned to define the agentic era for modern enterprises.

Join our diverse, collaborative team of 200+ innovators solving category-defining challenges at the intersection of AI, process intelligence, and enterprise work. Here, diverse perspectives fuel breakthrough thinking, cross-functional collaboration is the norm, and your contributions will directly transform how Fortune 500 companies operate. This is your opportunity to shape the future of work itself alongside talented colleagues who challenge, support, and inspire you every day.

ABOUT THE ROLE

We're looking for a content leader who builds and runs the engine, not just fills it. You'll own Skan's editorial voice, thought leadership program, and content function end-to-end, translating complex technology into narratives that move C-suite buyers at Fortune 500 companies.

This isn't about safe, forgettable enterprise copy. It's about defining how a category talks about itself. You'll set the strategy, lead the team, and roll up your sleeves when it matters, spanning thought leadership, demand generation, product marketing, social media, SEO/AEO, customer marketing, sales enablement, and executive content.

You'll work closely with Product Marketing, Growth, Sales, and leadership to position Skan as the definitive voice in enterprise agentic AI. You'll also build an AI-powered content operation that scales output without sacrificing quality, and develop narratives that resonate with executives, decision-makers, and the analysts and influencers who shape their thinking.

This role is for someone who has built content functions before, knows what great looks like, and is ready to do it again at a company that's defining a new category.

RESPONSIBILITIES

Narrative, Messaging & Thought Leadership

• Shape and evolve Skan's core messaging framework in collaboration with product marketing, ensuring alignment with value proposition and competitive differentiation customized by persona.
• Craft compelling content messaging and storytelling for executive and technical audiences across industries.
• Maintain a unified brand story and voice across all channels and asset types.
• Translate complex AI, automation, and process intelligence concepts into engaging business value stories.
• Create keynote outlines/scripts, analyst briefs, PR statements, and executive bylines that position Skan as an industry thought leader.
• Produce multimedia assets that advance our AI narrative in the Agentic age.

Content Strategy, Production, Distribution, and SEO/GEO

• Build and scale an editorial calendar spanning blogs, reports, video, webinars, and social.
• Manage end-to-end content workflows to achieve a predictable, high-quality publishing cadence.
• Create and package thought-leadership content for multi-touch campaigns in partnership with Growth Marketing and Demand Gen.
• Reuse and amplify cornerstone content into shorter formats, distributing through organic, paid, and social channels to maximize reach, engagement, and conversions.
• Continuously test and iterate distribution tactics based on performance insights.
• Collaborate with Growth Marketing on the SEO, AEO, and GEO strategy-including keyword/prompt research, on-page optimization for GEO, and technical best practices for website-hosted content.

Integrated Campaigns, ABM & Sales Enablement

• Align content with integrated and account-based marketing campaigns to drive MQA, SAL, and sales-pipeline goals.
• Collaborate with Growth Marketing to personalize content for target accounts and verticals.
• Develop clear, concise sales-enablement assets (battlecards, one-pagers, pitch decks) that equip Sales with consistent messaging and accelerate deal cycles.

Market Intelligence & Customer Advocacy

• Collaborate with Product Marketing to monitor industry trends and competitor positioning to inform content strategy.
• Create thought-leadership pieces that highlight Skan's unique differentiation and market vision.
• Source, develop, and publish compelling customer stories, testimonials, and ROI narratives to strengthen social proof.
• Partner with Customer Success to showcase real-world impact through written and video formats.

Content Analytics & Performance Optimization

• Define success metrics from impressions to influenced revenue; build dashboards for full-funnel visibility.
• Run experiments and apply insights to lift organic traffic, conversion, and pipeline contribution.

Cross-Functional Collab.