SEO Strategy Lead

Position Overview

Meta's mission is to empower people to build community and bring the world closer together. As part of this mission, the SEO Strategy Lead will enhance Meta's global web marketing footprint. In this role, you will be responsible for increasing search visibility, traffic, and conversions across Meta's B2B and B2C web properties, while leading and managing a team of SEO specialists and collaborating with cross-functional teams to integrate SEO practices across all Meta products and apps.

Key Responsibilities

• Develop and execute SEO (Search Engine Optimization) strategies to boost search visibility and drive traffic
• Lead, mentor, and manage a team of SEO specialists, fostering a collaborative and open environment
• Conduct keyword research and prioritize opportunities for growth
• Manage domain migrations and cross sites interlinking strategies for Meta
• Collaborate with product and web teams to apply SEO best practices
• Partner with Data Science and Marketing Analytics to refine measurement frameworks
• Stay informed on industry trends, search engine updates, and AI (Artificial Intelligence) impacts
• Conduct competitors analyses and market research to identify trends

Required Qualifications

• 10+ years of experience in SEO for high-traffic, competitive web properties
• 3+ years of experience with team leadership and people management
• Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
• Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes
• Expertise in on-page, off-page, technical, and content SEO
• Experience with website migration and multilingual sites
• Proficiency in SEO tools and web analytics
• Bachelor’s Degree

Preferred Qualifications

• Demonstrated experience creating data-driven narratives
• Experience with HTML, CSS, and Single-Page Applications
• Leadership experience with a focus on mentorship
• Basic SQL knowledge

Benefits & Perks

• Compensation: $150,000/year to $211,000/year + bonus + equity + benefits
• Individual compensation is determined by skills, qualifications, experience, and location
• Meta offers a comprehensive array of benefits – learn more about benefits at Meta