Product Designer - Wholesale

Position Overview

The Wholesale Product Designer plays a pivotal role in shaping and expanding our brand presence through wholesale channels. This highly creative role is responsible for developing innovative, commercially viable products that align with our brand’s aesthetic, storytelling themes, and market positioning. With a strong eye for design, elevated taste level, and deep knowledge of the toy and complimentary categories, the designer not only keeps a pulse on current trends but also helps set the direction for what’s coming next.

Key Responsibilities

• Develop and present innovative product concepts that reflect brand storytelling, commercial relevance, and appropriateness for wholesale partners.
• Creatively translate brand assets and style guides into product designs tailored to wholesale and commercial needs across plush, toy, and other product extensions to create clear, cohesive statements at retail.
• Partner with cross-functional teams including wholesale, merchandising, sourcing, and licensing to ensure product feasibility and alignment with business objectives.
• Research and analyze market trends, consumer preferences, and competitive offerings to inform design direction while anticipating and influencing emerging trends.
• Create detailed sketches, mood boards, and technical drawings to communicate design intent and specifications, including brand-right mock-ups to inspire partners.
• Develop product style guides that inspire product development and align with business needs, acting as a creative and strategic resource for internal and external partners.
• Participate in product reviews and feedback sessions to refine designs and ensure alignment with brand and partner expectations.
• Support market success by joining commercial teams on partner visits to pitch product lines, gather insights, and deepen understanding of evolving partner needs.

Required Qualifications

• 3-5 years experience in Toy Design, Product/Industrial Design
• Knowledge of the consumer products industry (branding, packaging, design, marketing)
• Experience designing for wholesale or other consumer products categories
• Expert in Adobe Illustrator & Photoshop
• Expert ability in rendering design concepts into art form
• Confident presenting creative concepts to internal stakeholders and external partners
• Proficiency with PLM systems & Microsoft Office
• Bachelor’s Degree in Toy Design, Product/Industrial Design, Fashion Design or Graphic Design

Preferred Qualifications

• 6+ years of experience in a related field
• Skilled in working with licensed products and translating brand assets into commercially appropriate designs
• Expert in Adobe Illustrator, Photoshop and proficient in other areas of the Adobe Creative Suite
• Master’s Degree in Toy Design, Product/Industrial Design, Fashion Design or Graphic Design

Benefits & Perks

• Hybrid Work Schedule
• Corporate Office in St. Louis, MO
• Typical office environment with climate control, sufficient lighting, and ergonomic desk/chairs
• Domestic travel (15-20%)