Email Marketing Manager

Position Overview

The Email Marketing Manager is responsible for managing the day-to-day strategy and execution of email communications to drive The Smith Center’s institutional objectives, including show marketing, brand awareness, and customer retention. Reporting to the Director, Digital Marketing and CRM, this role develops, implements, and optimizes database communication while upholding design standards and leveraging best practices.

Key Responsibilities

• Provide art and copy direction; manage and optimize email template libraries and design standards.
• Oversee creation, scheduling, production, and final quality assurance of email marketing campaigns.
• Develop and implement strategic communication plans including segmentation and SMS strategies to maximize ticket sales and engagement.
• Manage the email-service-provider (ESP) relationship (e.g., Prospect 2/Active Campaign) and build/test automatisms for functionality and messaging.
• Collaborate with cross-department teams to analyze campaign performance, optimize deliverability, and ensure best practices.

Required Qualifications

• Bachelor’s degree in marketing or communications and 5+ years of direct marketing experience, including email design, deployment, and list segmentation.
• Five years of management experience leading CRM digital teams and overseeing email or digital marketing strategies.
• Strong proficiency in email service platforms (e.g., Active Campaign) and experience with customer database tools (e.g., Tessitura).
• Excellent written and verbal communication, analytical skills, and proven project management abilities.

Preferred Qualifications

• Proficiency in HTML and familiarity with graphic design tools such as Photoshop or Illustrator.
• Experience working with CMS platforms (e.g., Umbraco) and managing website content updates.
• Knowledge of the performing arts and entertainment industry.

Benefits & Perks

• Competitive compensation: Salary range of $62,000 - $75,000 plus benefits.
• Comprehensive health, dental, and vision insurance along with an Employee Assistance Program.
• Flexible Spending Account (FSA), Health Savings Account (HSA), 401(k) with employer match, generous Paid Time Off, and paid holidays.
• Additional perks include safe on-site parking, employee discounts, training & career growth opportunities, and exclusive early access to performances and events.