Industry Marketing Specialist - Healthcare

Position Overview

Eide Bailly LLP is seeking an Industry Marketing Specialist responsible for developing innovative and measurable marketing campaigns. This role is 100% remote and open to candidates across all locations in the United States.

Key Responsibilities

• Consults with the marketing team and industry stakeholders to assist in the creation and implementation of industry marketing plans including both brand and lead generation activities.
• Supports and develops ideas for creative marketing campaigns with consideration of inbound and outbound strategies.
• Supports campaign measurement including tracking and follow-up.
• Assists in analyzing market data to inform future strategy decisions.
• Collaborates with the Go to Market team to deliver industry campaigns and supports regional needs.
• Liaises with partners, managers, and research professionals to create target lists, study competitors, and deepen the understanding of target clients.
• Assists in securing thought leadership speaking opportunities and coordinates logistics as needed.
• Manages industry sponsorships and event logistics for seminars and tradeshows.
• Leads planning for industry webinars including scheduling, stakeholder coordination, content organization, attendee tracking, and communications.
• Ensures timely and accurate performance on assigned projects.
• Maintains compliance with project budgets, turnaround times, and deadlines.

Required Qualifications

• Bachelor’s degree in marketing, communications, business or a related field; or equivalent experience.
• 5+ years of business-to-business marketing experience, preferably in a professional services firm or with Healthcare experience.
• Excellent interpersonal and client service skills.
• Strong organizational skills with keen attention to detail and follow-through.
• Solid understanding of key marketing principles, concepts, tactics, and the functional roles within a marketing team.
• Ability to manage multiple projects and meet deadlines by setting priorities effectively.
• Proficiency in computers, Microsoft Office (Word and Excel) and familiarity with software packages such as Microsoft Dynamics CRM.
• Strong written and verbal communication skills.
• A team-focused mindset with the ability to build rapport and effective relationships with colleagues.
• Must be authorized to work in the United States without visa sponsorship.

Benefits & Perks

• Compensation: $60,000-$85,000
• Generous paid time off
• Comprehensive medical, dental, and vision insurance
• 401(k) profit sharing
• Life and disability insurance
• Lifestyle spending account
• Certification incentives
• Education assistance
• Referral program