Lead, Americas Marketing - Category

Position Overview

At Under Armour, we are committed to empowering those who strive for more. Our values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – guide our teams and define our culture. In our pursuit of innovation, we continue to develop, deliver, and sell state-of-the-art products and digital tools that enhance performance. We’re looking for a strategic, creative, and collaborative marketing professional to join our team as Lead, Marketing + Activations – a role that thrives at the intersection of storytelling, creativity, and execution to support our brand and product activation campaigns.

Location: Must reside within commuting distance from our Baltimore office
Schedule: Hybrid – 4 days in-office per week
Salary: $110,584.27-$138,230.33 USD

Key Responsibilities

• Execute integrated marketing plans that translate creative concepts into campaigns across social, experiential, and traditional channels.
• Collaborate with internal teams (creative, media, product, digital) and external agencies to ensure campaigns are delivered on time and aligned with brand objectives.
• Support social-first initiatives by applying platform best practices and emerging trends to enhance reach and engagement.
• Prepare and share campaign updates and performance insights with cross-functional partners to maintain alignment and inform future strategies.
• Leverage athlete partnerships within campaigns, events, and social storytelling to amplify brand impact.
• Foster a collaborative team culture that values creativity, curiosity, and strong cross-functional relationships.

Required Qualifications

• Bachelor's degree with typically 5-8 years of relevant experience OR Master's degree with typically 5 years of relevant experience OR typically 10 years of relevant experience without a degree.
• 2-3 years of experience in brand marketing, integrated marketing, social media strategy, or related fields.
• Proven ability to develop and execute multi-channel marketing campaigns across social, experiential, and traditional platforms.
• Strong cross-functional collaboration skills with experience working closely with creative, media, product, digital, and agency partners.
• Deep understanding of social platforms, emerging trends, content best practices, and audience behavior.
• Ability to present and influence at multiple levels of the organization with strong storytelling and communication skills.
• Experience working with athletes, creators, or talent is a plus, with the ability to integrate them into campaigns in an authentic, brand-aligned way.
• Strong strategic thinking paired with the ability to manage details, timelines, and deliverables.
• Demonstrated creativity and passion for staying connected to culture, trends, and consumer insights that shape modern marketing.
• Ability to thrive in a fast-paced, cross-functional environment with multiple projects and shifting priorities.
• Strong organizational skills with the ability to translate ideas into actionable plans.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts, and resources to promote physical activity and overall well-being