Sr. Product Marketing Manager - Software

Position Overview

At AMD, our mission is to build great products that accelerate next-generation computing experiences—from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you’ll discover the real differentiator is our culture. We push the limits of innovation to solve the world’s most important challenges—striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond. We are seeking a Product Marketing Manager to drive the positioning, messaging, and go-to-market strategy for PC and discrete graphics software across consumer and workstations. The ideal candidate combines technical depth with strong marketing acumen, translating complex platform capabilities into clear, compelling value propositions for OEMs, consumers, and businesses, while driving ISVs and developers who build on the ecosystem. This role will shape how our software story comes to life across launches, campaigns, and industry events, working closely with product management, engineering, and ecosystem partners.

Key Responsibilities

• Develop clear positioning, messaging, and launch narratives for PC and Consumer and Workstation discrete graphics software, drivers, and frameworks across Windows and Linux.
• Define and manage launch claims and value propositions for new platform generations.
• Partner with engineering and product management teams to translate technical features into customer-relevant benefits.
• Provide software-related inputs on future products and experiences to drive the AMD differentiated message.
• Lead go-to-market execution, ensuring consistent messaging across marketing, PR, and partner channels.
• Collaborate with OEMs, ISVs, and ecosystem partners to integrate software capabilities into broader platform and industry narratives.
• Support product launches through sales enablement, content creation, and competitive analysis.
• Analyze market trends, customer insights, and competitor offerings to refine product positioning and influence future software strategy.
• Represent product marketing in cross-functional reviews, providing input on software readiness, launch plans, and ecosystem alignment.

Required Qualifications

• Bachelor’s degree in Computer Science, Computer Engineering, or Electrical Engineering (or equivalent technical discipline).
• Experience in product marketing, technical marketing, or product management in the PC, graphics, ISV, or semiconductor industry.
• Strong understanding of the PC software stack, including drivers, firmware, BIOS, OS interfaces, and performance optimization.
• Proven ability to craft compelling positioning and messaging for both technical and business audiences.
• Experience leading cross-functional launch teams and managing deliverables across engineering, marketing, and ecosystem partners.
• Excellent written and verbal communication skills, with the ability to simplify complex technology.

Preferred Qualifications

• Experience working with OEMs, ISVs, and developer ecosystems.
• Familiarity with AI PC, graphics acceleration, and software frameworks for performance and user experience.
• MBA or advanced degree in marketing, business, or engineering.

Benefits & Perks

• Benefits: AMD benefits at a glance
• Location: Austin, TX