Marketing and Communications Specialist Digital Focus

Integris Health5 months ago
Oklahoma City, Oklahoma, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

INTEGRIS Health Corporate Office, part of Oklahoma’s largest not-for-profit health system, is seeking a Marketing and Communications Specialist (Digital Focus) in Oklahoma City, OK. In this role, you’ll work with the Corporate Communications team to deliver exceptional care while developing and executing digital marketing campaigns that enhance our healthcare services. If our mission of partnering with people to live healthier lives resonates with you, consider applying and explore our increased compensation plans along with our recently enhanced benefits package featuring front-loaded PTO, 100% INTEGRIS Health paid short-term disability, increased retirement match, and paid family leave.

Key Responsibilities

  • Plan and execute digital marketing campaigns.
  • Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with business goals.
  • Plan and execute online advertising campaigns, including pay-per-click (PPC) and display advertising.
  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Create and curate engaging content, schedule posts, and monitor social media analytics.
  • Plan and execute email marketing campaigns, including segmentation, content creation, and performance analysis.
  • Contribute to content creation and distribution strategies to attract and engage target audiences.
  • Collaborate with content creators to develop compelling and shareable digital content.
  • Monitor and analyze digital marketing campaign performance using various tools.

Required Qualifications

  • Bachelor's degree in Marketing, Digital Marketing, or a related field.
  • Proven experience as a Digital Marketing Specialist or in a similar role.
  • In-depth knowledge of digital marketing channels, tools, and techniques.
  • Proficiency in SEO, PPC, social media management, and email marketing.
  • Strong analytical skills and experience with data-driven decision-making.
  • Excellent communication and interpersonal skills.
  • Creative thinking and the ability to generate innovative marketing ideas.
  • Familiarity with content management systems (CMS) and marketing automation tools.

Benefits & Perks

  • Increased compensation plans
  • Enhanced benefits package including front-loaded PTO, 100% INTEGRIS Health paid short-term disability, increased retirement match, and paid family leave

Required Skills

Interpersonal Skills
Data Analysis
Marketing Automation
Email Marketing
Social Media Management
Content Management Systems
Communication
Content Creation
SEO
PPC
Digital Marketing