Growth marketer, Digital Marketing

Description

• We are looking for a hands-on SEM owner who drives revenue through Google Ads and Microsoft Ads. This is an execution-first role, not strategy or multi-channel marketing.

• We are seeking a highly hands-on, data-driven Growth Marketer focused on Search Engine Marketing (SEM) to drive performance across Google Ads and Microsoft Ads.

• This role is execution-heavy and ideal for someone who thrives in the platform daily, owns performance outcomes, and is passionate about scaling revenue efficiently.

• Building, managing, and optimizing paid search campaigns across domestic and international markets, with a strong focus on ROI, testing, and continuous improvement.

• Execute and optimize SEM campaigns across Google Ads and Microsoft Ads
• Build and manage campaigns, ad groups, keyword structures, and ad creatives
• Own performance metrics including ROI, CAC, and revenue growth
• Analyze campaign data and performance trends to drive ongoing optimization
• Conduct A/B and multivariate testing to improve conversion rates
• Manage budget pacing and bidding strategies (including automated bidding tools)
• Identify opportunities to expand into new markets and launch localized campaigns
• Partner with Product and Engineering teams to improve conversion funnels and performance
• Contribute to internal tools, automation, and workflow improvements
• Stay current on platform updates, industry trends, and best practices
• SEM is 70-90% of their role
• Daily hands-on execution in: Google Ads, Microsoft Ads, Google Ads Editor / Microsoft Ads Editor

Qualifications

• 5+ years of hands-on SEM experience managing Google Ads and Microsoft Ads
• Strong experience with bulk tools such as Google Ads Editor and Microsoft Ads Editor
• Deep understanding of bidding strategies including tROAS and tCPA
• Proven ability to build and optimize complex SEM campaigns at scale
• Strong analytical skills with experience using Excel or Google Sheets (pivot tables, VLOOKUP, etc.)
• Experience with analytics tools such as Google Analytics, Mixpanel, or similar
• High attention to detail and strong problem-solving ability
• Self-starter who thrives in a fast-paced, ambiguous environment
• 5-10+ years focused on paid search (SEM)
• Currently or recently owning SEM for one company (not multiple clients)
• Strong experience with:
• Bidding strategies (tROAS, tCPA);
• Campaign builds and restructures;
• Budget pacing and optimization; A/B testing
• Experience managing large budgets ($1M+ monthly or $10M+ annually preferred)
• In-house SEM at ecommerce, marketplace, travel, or high-volume lead gen companies
• Experience with seasonality and business tradeoffs
• Comfortable as a senior individual contributor (no heavy management focus)
• Experience scaling revenue through paid search

Preferred Qualifications

• Experience in a high-growth or startup environment
• Background in travel, marketplace, or ecommerce businesses
• Experience with localization and international campaign expansion
• Familiarity with attribution modeling and performance measurement frameworks
• Exposure to AI tools and automation workflows in marketing