Social Media and Digital Marketing Manager

Position Overview

The Business School is seeking a creative, strategic, and results-oriented Social Media and Digital Marketing Manager to lead our social media presence and elevate our brand across digital platforms. Working closely with the marketing team, faculty, students, and alumni, the Manager will enhance awareness, grow engagement, and support enrollment and community-building goals through effective storytelling and data-informed strategy.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the school's brand, mission, and marketing goals.
• Create, schedule, and publish engaging content across key platforms (Instagram, LinkedIn, Facebook, X/Twitter, TikTok, YouTube, etc.).
• Collaborate with departments, faculty, students, and alumni to highlight events, achievements, and unique stories via emails, the Syms website, newsletters, etc.
• Monitor trends and social listening data to suggest new content ideas and strategies.
• Track and analyze performance metrics (engagement, reach, impressions) and adjust strategy accordingly.
• Support social media campaigns for admissions, events, alumni relations, and student success stories.
• Manage visual and multimedia content creation including graphics, reels, short videos, stories, and print collateral.
• Ensure content aligns with university branding and compliance guidelines.
• Respond to messages, comments, and inquiries in a timely and professional manner.
• Assist with the development of paid digital advertising campaigns as needed.

Required Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 3-5 years of experience managing social media for an organization or brand.
• Proficiency with social media platforms, scheduling tools (e.g., Hootsuite, Buffer), and analytics tools (Meta Insights, Google Analytics, etc.).
• Strong writing, editing, and visual storytelling skills.

Preferred Qualifications

• A Master’s degree is preferred.
• Experience in higher education marketing is a plus.
• Familiarity with higher education marketing and Gen Z social behavior.

Benefits & Perks

• Compensation: $70,000 - $75,000