Head of Digital Marketing & E-commerce Strategy

Job Description

Our client, a fast-paced and innovative e-commerce powerhouse, is looking for a strategic and results-oriented Head of Digital Marketing & E-commerce Strategy to join their growing team. This role, based remotely, will be responsible for developing and executing comprehensive digital marketing and e-commerce strategies to drive revenue growth, enhance brand presence, and optimize customer acquisition and retention. You will lead all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate programs. As the Head of this function, you will oversee the e-commerce platform's performance, focusing on user experience, conversion rate optimization (CRO), and driving sales through various online channels.

Your Responsibilities

• Defining target audiences
• Developing compelling marketing campaigns
• Managing advertising budgets
• Analyzing campaign performance to achieve KPIs

Qualifications

You will stay abreast of the latest digital marketing trends and technologies, continuously identifying new opportunities for growth and innovation. This role requires a deep understanding of social media platforms, analytics tools (e.g., Google Analytics), and e-commerce best practices. The ideal candidate will have exceptional leadership qualities, strong analytical skills, and a proven ability to manage cross-functional teams and external agencies. You will be responsible for setting strategic direction, fostering a data-driven culture, and ensuring a seamless and engaging customer journey across all digital touchpoints. A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with a minimum of 8 years of progressive experience in digital marketing and e-commerce, with at least 3 years in a leadership role. This is an exciting opportunity to significantly impact the growth trajectory of a leading online brand.