Associate-Sr. Associate-Manager - Media Strategy
Lillyabout 1 year ago
Indianapolis, Indiana, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
At Lilly, a global healthcare leader headquartered in Indianapolis, Indiana, we unite caring with discovery to make life better for people around the world. We are seeking a Manager, Media Strategy to join our centralized Global Customer Experience Hub. In this role you will work in partnership with Consumer Marketing and report to the Associate Director of Consumer Media, US, helping drive remarkable, data-driven media and marketing campaigns.
Key Responsibilities
- Assist in the strategic planning and flawless execution of paid media and marketing campaigns in partnership with the Consumer Marketing Organization.
- Maintain meticulous media plans including campaign timelines, specifications, and budget allocations.
- Lead asset coordination and trafficking management with the media agency to meet internal launch timelines.
- Collaborate with media agency and internal analytics teams to analyze and optimize the media mix based on performance and ROI.
- Review marketplace data to recommend actions for brand implications.
- Partner with Lilly Media Operations and Finance to track and manage media budgets across brands.
- Ensure compliance with consumer marketing guidelines, promotional practices, privacy policies, and other company procedures.
Required Qualifications
- Bachelor’s degree in Communications, Marketing, Media, or Business.
- 4+ years’ media experience, including at least 2 years in a media agency environment.
- Must be authorized to work in the United States on a full-time basis.
Preferred Qualifications
- Broad expertise across multiple media channels with a focus on online planning, including experience with planning tools, media measurement, and media mix modeling.
- Highly synergetic with a proven ability to work within a sophisticated, layered organization.
- Strong critical thinking, analytical, problem-solving, project management, and budget management skills.
- Comfortable with change and ambiguity, and capable of resolving problems effectively.
- A consistent record of successfully leading cross-functional teams in a dynamic environment.
- Excellent verbal and written communication skills with high attention to detail.
Benefits & Perks
- Compensation: Anticipated wage range of $58,500 - $137,500 based on education, experience, skills, and geographic location. Full-time employees are also eligible for a company bonus.
- Benefits: Comprehensive program including company-sponsored 401(k), pension, vacation benefits, medical, dental, vision, prescription drug coverage, flexible spending accounts, life insurance, and additional well-being benefits such as an employee assistance program, fitness benefits, and employee clubs.
- Travel requirement of 10-20%, depending on location.
- This role is located at Lilly’s Indianapolis, IN headquarters.
Required Skills
Trafficking Management
Cross-functional Team Leadership
Campaign Support
Analytical Thinking
Media Strategy
Asset Coordination
Media Planning
Budget Management