Marketing and Audience Specialist, Events (Contract)

Position Overview

Join the future of news at The Washington Post. We’re on a mission to deliver riveting storytelling for all of America, reinventing news through deep investigative spirit and innovation. In this role as a Marketing and Audience Specialist, you will build and manage marketing and audience strategies for both in-person and virtual events, helping to expand and deepen engagement across our diverse programs.

Working with a fast-paced, collaborative team that produces hundreds of events annually—from intimate dinners to large-scale summits—you’ll manage social media campaigns, forge partnerships, analyze data, and support event execution to connect our journalism with diverse audiences worldwide.

Key Responsibilities

• Build qualified, high-impact audiences for Post Live events — virtual and in-person — across D.C. and other key markets.
• Create and implement audience strategies for additional Post events that align with broader organizational goals.
• Develop and execute paid and organic social media campaigns across platforms including Facebook, Instagram, LinkedIn, TikTok, Twitter/X, and YouTube.
• Identify and nurture internal and external partnerships to expand audience pipelines and retention.
• Analyze audience insights to surface trends and optimize strategies.
• Support on-site event execution by enhancing attendee experience and delivering exceptional customer service.
• Collaborate with newsroom, design, and marketing teams to create and present data-driven marketing strategies.
• Maintain strong relationships with social platform partners to boost campaign performance and brand presence.
• Assist with various tasks across marketing, logistics, and operations to ensure project timelines and priorities are met.

Required Qualifications

• 2–3 years of experience curating audiences and building experiences for diverse event formats.
• Proven record of audience growth, lead generation, and database management.
• Demonstrated success managing paid social campaigns; experience with Meta, LinkedIn, and YouTube advertising.
• Strong copywriting and communication skills with the ability to tailor messages for different audiences.
• Advanced proficiency with Microsoft Office, including Excel and PowerPoint.
• Excellent organizational and time management skills with the ability to manage multiple projects in a high-volume environment.
• Ability to work independently while maintaining strong cross-functional collaboration.
• Experience in media, marketing, agency, or project management environments (2+ years).

Preferred Qualifications

• Strong news judgment or background in journalism
• Graphic design and/or video editing skills
• Proficiency with Asana or similar project management tools