Chief Marketing Officer
Global Teens World9 months ago
Philadelphia, PA, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Global Teens World, Inc. is a start-up computer-based company dedicated to enriching the lives of teens around the world through education, creativity, entertainment, and positive reinforcement. We pride ourselves on cultivating a respectful, engaging work environment that inspires high performance, innovation, and teamwork.
We are seeking a Chief Marketing Officer to bring our mission and vision to the market. Reporting to the Chief Executive Officer, this role will lead product marketing, worldwide sales, branding, licensing and pricing, media relations, RFPs, market research, and communications functions including advertising and promotions. To apply, please send your cover letter and resume to @globalteensworld.com.
Key Responsibilities
- Cultivate the development of strong relationships with our customers and sponsors.
- Develop powerful and creative briefs that clearly align business objectives and build GTW’s brand.
- Define marketing concepts based on business need and develop innovative ways to effectively market to our key constituents.
- Drive creativity throughout the campaign development process and identify new ways for our messages to resonate in the marketplace.
- Develop project plans, drive activities, and successfully execute deliverables on time and within budget.
- Collect, analyze, and summarize marketing data and trends to better understand our end consumer and market share for strategic planning.
- Gather input and feedback from key customers and sponsors regarding product quality, design, new ideas, and campaigns.
- Develop and maintain metrics to consistently measure and monitor marketing performance.
- Coordinate public relations efforts to maintain a favorable image of the organization and generate interest in the company.
Required Qualifications
- Education: Bachelor's or Master’s Degree in Marketing, Communications, Journalism or a related field from an accredited college or university required.
- Experience Required: 5+ years of progressive marketing experience with a strong track record of execution.
- Experience with online advertising programs such as Google adSense and search engines.
- Knowledge of Google Adworks and PageRank.
- Excellent marketing, communication, research, project, and team management skills.
- Proven experience in developing collateral, B2B marketing tools, advertising, promotional programs, event design/management, and press/analyst relations.
- Excellent writing skills and strong organizational abilities with a passion for teen education.
- Strong verbal and written communication skills, including executive-level presentation development and delivery.
- Commitment to strategic thinking, creativity, excellence, and execution.
- Requirements: Ability to travel within the United States and internationally.
Preferred Qualifications
- Qualifications: MBA strongly preferred.
- Qualifications: Knowledge of online and mobile advertising strongly preferred.
Benefits & Perks
- Compensation: Excellent compensation package including stock options, profit sharing, and paid vacation.
- Benefits: Medical and dental insurance.
- Benefits: Real opportunity for career growth in a casual work environment.
Required Skills
Market Research
Project Management
Marketing Strategy
Public Relations
Content Development
Sales Leadership
Online Advertising
Digital Campaigns