Marketing Manager, eMobility North America

Position Overview

At Siemens, we enable sustainable progress through technology by empowering our customers at the intersection of the real and digital worlds. We are seeking a dynamic Marketing Manager, eMobility North America based in Atlanta, GA. In this role you will drive market growth by shaping and implementing Go-to-Market strategies, leveraging market intelligence, and executing tactical marketing plans to capture opportunities in high-potential segments and geographies.

Key Responsibilities

• Build and lead a market intelligence function to monitor industry trends, competitor moves, and customer needs.
• Conduct SWOT and opportunity assessments to identify high-growth markets, segments, and channels.
• Prepare and present business cases using Economic Value Added, pricing, and volume data to guide investment decisions.
• Translate insights into actionable growth strategies, market entry plans, and investment priorities.
• Represent Siemens in government affairs and regulatory matters relevant to market expansion.
• Lead cross-functional Go-to-Market planning and execution for new products and services.
• Align marketing, sales, product, and customer success teams for successful launches and sustained growth.
• Drive brand and positioning strategies to strengthen Siemens’ presence and competitive edge.
• Define allocation of marketing spend across digital, events, partnerships, and campaigns to maximize ROI.
• Manage internal and external communications to reinforce brand and business objectives.
• Oversee the MarCom budget with a focus on measurable impact and efficient resource allocation.
• Develop CRM tools and standardized methodologies to enhance customer insights and retention.
• Optimize sales processes through data-driven recommendations and lead S&OP meetings with Finance, Sales, and Supply Chain.
• Deliver comprehensive business reporting and performance tracking against growth objectives.

Required Qualifications

• Bachelor's degree in Marketing or a related Business field.
• 8+ years in progressively responsible roles including sales, marketing, strategic planning, or business development.
• Proven track record in leading strategic initiatives in B2B products or engineering solutions environments.
• Experience managing and developing high-performing teams.
• Advanced analytical and critical thinking abilities to solve complex business challenges.
• A combination of strategic vision and tactical execution capabilities.
• Willingness to travel up to 25%, including international destinations.
• Legally authorized to work in the United States on a continual and permanent basis without company sponsorship.

Preferred Qualifications

• MBA or equivalent advanced degree.
• Strong financial competence with hands-on experience in EVA modeling, pricing strategy, and business case preparation.
• Demonstrated success in allocating and managing marketing spend with clear ROI measurement methodologies.
• Proficiency with CRM systems, marketing automation platforms, and business intelligence tools.
• Experience with market research methodologies and competitive analysis frameworks.
• Ability to influence without direct authority within a matrix organization.

Benefits & Perks

• A variety of health and wellness benefits available to support your well-being.
• Competitive Compensation:Pay Range of$120,540 - $206,640 annuallywith a target incentive of 15% of the base salary.
• Opportunities for professional growth and development within a global, diverse organization.