MARKETING PROGRAM MANAGER - PRODUCT SUPPORT (AFTERMARKET)

Position Overview

Carter Machinery Company, the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C., is hiring a Marketing Program Manager for their Product Support (Aftermarket) business units. In this role, you will advocate for fresh, relevant, and effective marketing by executing annual business unit plans, collaborating with internal teams and external resources, gathering content, and overseeing the production of both digital and traditional tactics. You will also deliver MROI (Marketing Return on Investment) metrics and recommend plan modifications based on performance while communicating results to leadership and sales teams.

Key Responsibilities

• Activate execution of the annual marketing plan for the assigned business unit.
• Collaborate with the Content Marketing Manager/Project Manager and external resources.
• Gather content and oversee production of both digital and traditional marketing tactics.
• Provide MROI requirements for the data team.
• Recommend modifications based on campaign performance and communicate results to leadership and sales teams.
• Promote a positive customer and employee experience at all times.
• Uphold the Core Values of Integrity, Commitment, Excellence, and Teamwork (The Carter Way).

Required Qualifications

• Minimum of three years’ experience in a professional marketing environment or a related field.
• Thorough understanding of foundational marketing processes and campaign development.
• Ability to manage multiple business priorities with a proactive approach to ensure timely delivery.
• Excellent written and verbal communication skills coupled with strong listening ability.
• Self-motivated, organized, and detail-oriented with the capability to work independently while navigating changing priorities.
• Strong leadership skills and a commitment to teamwork.
• Excellent interpersonal skills to build robust internal and external relationships.
• Proficient PC skills and the ability to self-develop and adapt to technological changes.
• Must have an excellent driving record and be willing to travel periodically, including overnight stays.
• Must meet physical requirements, including the ability to sit, stand, walk, use hands, and occasionally lift up to 20 pounds; vision must be adequate for close vision, distance vision, and adjusting focus.

Preferred Qualifications

• College degree preferred.

Competitive Compensation and Benefits

• Health, dental and vision insurance.
• Paid time off.
• 401(k) plan with a $0.75 to $1.25 match up to 6%.
• Life and disability insurance.
• In-house training programs.
• Tuition reimbursement.
• Employee referral bonus program.
• Discounts on cellular phone service, computers, tooling, cars, and trucks.

Carter Machinery Co., Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities – are encouraged to apply. Carter Machinery is a drug-free workplace.