Retention Marketing Manager-Onsite OKC

Position Overview

Bullion International Group, a global leader in precious metals and the parent company of APMEX, OneGold, MTB, GOLD AVENUE, and more, is seeking a local candidate for the Manager of Retention Marketing role. Based in our OKC office (Tuesday–Thursday), you will drive customer retention and engagement initiatives by overseeing our loyalty program The Bullion Club and branded credit card The Bullion Card. This is a strategic, hands-on role aimed at increasing customer lifetime value and fostering a vibrant, customer-centric ecosystem.

Key Responsibilities

• Design and execute loyalty-focused campaigns across email, SMS, mobile app, direct mail, phone, and The Bullion Card for a seamless customer experience.
• Utilize customer data and segmentation to develop tailored lifecycle marketing strategies that drive repeat purchases.
• Leverage A/B testing and customer insights to optimize engagement strategies, loyalty promotions, and rewards redemption.
• Collaborate with creative, content, performance marketing, and e-commerce teams to ensure consistent brand alignment.
• Monitor and analyze key retention KPIs—Orders Per Customer (OPU), Revenue Per User (RPU), and Lifetime Value (LTV)—to gauge program effectiveness.
• Identify trends in customer churn and loyalty engagement, developing proactive strategies to reduce attrition.
• Act as the primary product owner of The Bullion Club, driving strategy, execution, and optimization to enhance customer retention and engagement.
• Continuously assess program performance and member behavior to identify opportunities for improvement and maintain positive ROI.
• Lead marketing initiatives for The Bullion Card, collaborating with business development and external partners to boost customer acquisition and utilization.
• Mentor and manage the marketing team while partnering with cross-functional teams to strengthen the customer loyalty ecosystem.

Required Qualifications

• 5+ years of experience in loyalty marketing, CRM, lifecycle marketing, or retention marketing, preferably in eCommerce or fintech.
• Proven success in managing and growing customer loyalty programs with tiered reward structures and effective engagement tactics.
• Strong analytical skills with proficiency in customer data analysis, segmentation, and performance tracking (Excel, SQL, Google Analytics, Looker, etc.).
• Experience managing multi-channel marketing campaigns and hands-on expertise with CRM and marketing automation tools (Salesforce, Braze, Klaviyo, Iterable, etc.).
• Excellent project management and communication skills with a track record of effective cross-functional collaboration.
• Experience mentoring or managing a marketing team is a plus.

Benefits & Perks

• Medical, Dental, and Vision
• Short Term Disability & Long-Term Disability
• Life Insurance
• 401K (Company matches!)
• Free Lunch every day
• Tuition Reimbursement
• College Debt Repayment
• 9 Paid Holidays
• Paid Time Off with Sell Back Option
• Paid Day off for your Birthday
• Paid Volunteer Opportunities
• Lunch and Learns
• Free Downtown Parking