ASO Manager

Position Overview

Join the ZiMAD team as an experienced ASO Manager. ZiMAD is a US mobile game publisher and developer at the forefront of the gaming industry since 2009, with a dynamic multinational team and an impressive portfolio of world-class free-to-play projects. Collaborate with diverse teams to optimize app visibility, drive downloads, and shape exceptional user experiences.

Key Responsibilities

• Develop and implement ASO (App Store Optimization) strategy to increase mobile app visibility and downloads.
• Analyze keywords, metadata, app descriptions, and other factors to optimize app store rankings (App Store, Google Play, etc.).
• Perform A/B testing of marketing creatives.
• Monitor and analyze results of ASO strategies using analytics and reporting tools.
• Implement ASO best practices and innovations to optimize processes and achieve department goals.
• Collaborate with development, marketing, and product teams to align ASO strategies with overall objectives.
• Create custom flow while working with CPP and CSL.

Required Qualifications

• At least 2 years of experience in ASO.
• Strong knowledge of ASO fundamentals and tools (App Store Connect, Google Play Console, Sensor Tower, etc.).
• Experience in testing marketing creatives.
• Experience with CPP and CSL.
• Analytical skills with the ability to interpret data for decision-making.
• Excellent communication skills and proficiency in English sufficient to analyze international data and trends.

Preferred Qualifications

• Experience with AI tools such as ChatGPT, Midjourney, and Dall-e.

Benefits & Perks

• Opportunity to work for ZiMAD, a US company with a diverse portfolio of global free-to-play (F2P) projects and a multi-million monthly user base.
• Full involvement in the entire product development cycle.
• Career growth prospects within an international company.
• Remote work opportunities.
• Flexible working schedule.
• Bonuses based on the achievement of KPIs and financial results of projects.
• Paid conferences, training (including language courses), and workshops.
• Opportunity to choose voluntary health insurance (VHI) programs and receive compensation for associated costs.
• Access to sessions with psychologists to improve mental health and well-being.
• Participation in charity projects.