SEO and Website Analytics Specialist

Company: Highmark Health

JOB SUMMARY

This position is vital for driving impactful Search Engine Optimization (SEO) strategies across a variety of digital assets. You will play a key role in optimizing both new and existing content to meet customer and business objectives. Collaborate with marketing, content, and development teams to ensure effective implementation of SEO tactics throughout the content lifecycle.

This role can be hybrid or remote. If you live within 50 miles of an office, you are required to be onsite 3 days a week (T, W, Th). Outside of 50 miles will be remote.

ESSENTIAL RESPONSIBILITIES

• Implement SEO strategies to enhance digital products and websites in alignment with business goals.
• Work closely with the internal creative team to ensure SEO requirements are incorporated into content development.
• Utilize various SEO management tools such as SEO Clarity, Conductor, and SEMRush to optimize website performance.
• Assist in reporting SEO performance to track site performance and content engagement trends.
• Leverage Google Search Console to improve website ranking and visibility.
• Use enterprise web analytics tools like Google Analytics and Adobe Customer Journey for data insights.
• Collaborate with Content Strategy, UX, and product management to refine SEO execution across digital platforms.
• Perform additional tasks as assigned or requested.

EDUCATION

Required:

• Bachelor's degree in Communication, Marketing, Digital Marketing, or a related field, or equivalent relevant experience.

Preferred:

• None

EXPERIENCE

Required:

• Minimum of 3 years of experience as a Search Engine Optimization Analyst.
• At least 3 years of experience in Digital Marketing.
• 3 years of experience in Marketing and Communications.

Preferred:

• Hands-on experience with marketing technologies and AI tools.
• 3-5 years of experience as a Search Engine Optimization Analyst.
• 3-5 years of experience in Digital Marketing.
• 3-5 years of experience in Marketing and Communications.

LICENSES AND CERTIFICATIONS

Required:

• None

Preferred:

• None

SKILLS

• Comprehensive understanding of SEO principles.
• Excellent written and verbal communication skills.
• Familiarity with web content management systems is a plus.
• Willingness to learn and adapt to new marketing technologies and AI-driven platforms.

Language (Other than English)

None

Travel Required

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type: Office-Based or Remote

Teaches / trains others regularly: Occasionally

Travel regularly from the office to various work sites or from site-to-site: Never

Works primarily out-of-the office selling products/services (sales employees): Never

Physical work site required: Yes

Lifting: up to 10 pounds Constantly

Lifting: 10 to 25 pounds Occasionally

Lifting: 25 to 50 pounds Rarely

Disclaimer: This job description outlines the primary duties and responsibilities of the position. It may not cover all possible tasks or qualifications.

Compliance Requirement: Adherence to ethical and legal standards is essential, including compliance with HIPAA regulations and the company's Code of Business Conduct.

Pay Range Minimum: $62,700.00

Pay Range Maximum: $97,200.00

The salary range varies based on qualifications, experience, and market considerations.

Highmark Health is an equal opportunity employer that prohibits discrimination based on veteran status or disability and upholds all applicable employment laws.