Dir, Digital Experience/Marketing Automation

American Management Association Job Posting

American Management Association, a world leader in talent development, is hiring a hands-on digital marketing leader who will be responsible for AMAs email automation, website roadmap, and digital customer experience.

This role will lead the effective use of Salesforce Marketing Cloud, develop automated customer journeys, improve website conversion, and manage AMAs relationship with its website development agency. The position is also expected to use AI and emerging technologies to improve marketing effectiveness, personalization, customer experience, productivity, and decision-making.

Job Responsibilities

• Leads Salesforce Marketing Cloud strategy and execution.
• Build and optimize automated customer journeys, including lead nurture, abandoned cart, cross-sell, renewal, and reactivation programs.
• Improve email segmentation, personalization, testing, deliverability, and performance.
• Own and prioritize the website enhancement roadmap.
• Translate business needs into website requirements and manage the development agency.
• Improve website navigation, search, forms, landing pages, checkout, and conversion paths.
• Use GA4, behavioral analytics, CRM data, and testing to identify opportunities and measure results.
• Identify and apply practical uses of AI for audience segmentation, personalization, content development, campaign testing, analytics, customer support, and workflow efficiency.
• Evaluate new AI-enabled marketing capabilities and recommend where they can deliver measurable business value.
• Ensure AI is used responsibly, with appropriate attention to data privacy, accuracy, security, and human review.
• Partner with Marketing, Sales, Product Management, IT, and external partners to deliver integrated digital initiatives.
• Establish clear digital performance goals, reporting, and accountability.
• Perform other related duties as assigned.

Qualifications

• Bachelors degree: in Marketing, Business, or a related field required; MBA or advanced degree preferred.
• Experience: 7+ years of experience in digital marketing, marketing automation, website management, e-commerce, or digital customer experience.
• Salesforce Marketing Cloud: Strong hands-on Salesforce Marketing Cloud experience, including Journey Builder and Automation Studio.
• Experience: Demonstrated experience developing lifecycle, nurture, and conversion-focused email journeys.
• Website Management: Experience managing a complex website and an external development agency.
• Digital Analytics: Strong knowledge of digital analytics, conversion optimization, testing, CRM data, and customer journeys.
• AI-Enabled Marketing: Practical experience leveraging AI-enabled marketing, analytics, content generation, personalization, and productivity tools.
• Evaluation: Ability to evaluate AI opportunities based on business value rather than novelty.
• Salesforce CRM: Experience with Salesforce CRM and GA4 preferred.
• Versatility: Ability to move between strategy, hands-on execution, agency management, and performance analysis.
• Travel: Travel in accordance with business need.

More about American Management Association

American Management Association (AMA) is a global professional development organization that empowers individuals and organizations to thrive in todays dynamic business environment. Through leadership development, management training, and corporate learning solutions delivered in person and online AMA equips professionals with practical skills, strategic insight, and real-world tools to drive performance, lead change, and accelerate growth.

Equal Opportunity Employer

An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans; an ADA-compliant organization.

Compensation details

150000-175000 Yearly Salary

Additional Information

PIc51dff4ef208-26289-41220965

Experience: 7 years required