E-commerce Digital Marketing Specialist

Position Overview

Our client is seeking a dynamic and results-oriented E-commerce Digital Marketing Specialist to enhance their online presence and drive sales in Philadelphia, Pennsylvania, US. This role is crucial for developing and executing digital marketing strategies across various platforms, including social media, search engines, and email marketing. You will be responsible for optimizing website content, managing advertising campaigns, analyzing performance data, and identifying opportunities to improve the customer journey and conversion rates. The ideal candidate possesses a strong understanding of SEO, SEM, social media marketing, and e-commerce best practices.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns to drive traffic and sales for e-commerce platforms.
• Manage and optimize SEO strategies to improve search engine rankings and organic visibility.
• Plan and execute paid advertising campaigns (Google Ads, social media ads) to achieve target ROI.
• Manage social media profiles, create engaging content, and foster community interaction.
• Develop and execute email marketing campaigns, including newsletters and promotional offers.
• Analyze website traffic, campaign performance, and customer behavior using tools like Google Analytics.
• Identify trends and insights to optimize the marketing funnel and customer engagement.
• Collaborate with web development and creative teams to ensure a seamless user experience.
• Monitor competitor activities and market trends to identify new opportunities.
• Manage the e-commerce content calendar and ensure timely updates.

Required Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Proven experience in e-commerce digital marketing, with a focus on SEO, SEM, and social media.
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
• Strong understanding of e-commerce platforms and conversion rate optimization (CRO).
• Excellent analytical, communication, and project management skills.
• Ability to work in a hybrid setting, balancing remote work with in-office collaboration and strategy sessions.
• Creative mindset with a keen eye for detail.