Manager Marketing & Communications

Position Overview

Welcome to Baptist Health South Florida, where our mission is to provide exceptional healthcare services to our community. We are currently seeking a dynamic and driven individual to join our team as the Manager of Marketing & Communications. In this role you will have the opportunity to lead and oversee all marketing and communications initiatives for our organization. We are looking for a candidate who is passionate about healthcare and has a strong background in marketing and communications. If you are a strategic thinker with excellent communication skills and a proven track record of success, we encourage you to apply and join us in our mission to make a positive impact on the lives of those we serve.

Equal Opportunity Employer: We celebrate diversity and are committed to creating an inclusive environment for all employees.

Key Responsibilities

• Develop and implement comprehensive marketing and communication strategies to promote Baptist Health South Florida's services and mission.
• Oversee and manage all marketing and communications initiatives, including advertising, public relations, social media, and event planning.
• Collaborate with internal departments to gather information and create compelling content for marketing materials and campaigns.
• Monitor and analyze market trends and competitor activities to identify opportunities for growth and improvement.
• Manage a team of marketing and communication professionals, providing guidance and support for the successful execution of projects.
• Develop and maintain relationships with media outlets and key stakeholders to increase brand awareness and visibility.
• Create and manage marketing budgets, ensuring efficient use of resources and tracking ROI.
• Serve as a brand ambassador, ensuring all marketing and communication materials align with Baptist Health South Florida's brand standards.
• Develop and maintain crisis communication plans and protocols to handle potential public relations issues.
• Collaborate with community partners and organizations to promote Baptist Health South Florida's services and initiatives.
• Stay up-to-date on industry trends and best practices to continuously improve strategies and tactics.
• Foster a positive and collaborative work environment within the marketing and communications team.