Marketing Automation & Content Associate

Reporting to the Chief Marketing Officer

The Marketing Automation & Content Associate plays a key role in executing integrated marketing campaigns, Account-Based Marketing programs, and multi-channel content activation. The position blends hands-on campaign execution with marketing automation and performance tracking to support scalable growth.

Role Responsibilities

Marketing Automation & Campaign Support

• Build and support Salesforce Account Engagement (Pardot) campaigns and nurture programs
• Assist with segmentation, scoring, and lifecycle workflows
• Support outreach aligned to Business Development workflows
• Coordinate webinar and event campaigns, including emails, landing pages, reminders, and follow-up
• Maintain CRM data accuracy, tagging, and basic reporting

Content Enablement

• Repurpose existing content (webinars, insights, research) into emails, campaign assets, and social copy
• Support account-based and audience-specific content initiatives
• Maintain campaign and editorial calendars
• Collaborate with external and internal teams to support timely, compliant content delivery

Analytics & Optimization

• Track campaign engagement and funnel performance
• Assist with dashboards and reporting tied to marketing activity and growth outcomes
• Identify opportunities to improve campaign execution and efficiency
• Share insights and performance updates with the marketing team

Required Experience

• 2–5 years of experience in marketing automation, campaign execution, or content marketing
• Experience in financial services, professional services, B2C or B2B environments preferred
• Proficient with Salesforce, Account Engagement (Pardot), Google Analytics, and paid media platforms
• Organized, detail-oriented, and comfortable managing multiple campaigns at once
• Strong writing and editing skills
• Curious about marketing technology, data, and emerging tools
• Collaborative and eager to learn in a fast-growing environment
• Entrepreneurial mindset

Role Information

Location: Chicago – 3 days in office required

Role Classification: Full-Time, Exempt – 40+ hours per week

Compensation: $90,000 - 100,000, plus annual bonus opportunity.