Associate Director, Influencer Marketing

Position Overview

The Associate Director, Influencer Marketing role at DEPT® is at the heart of our Growth Invention mission. You will work closely with the Director to drive innovative influencer strategies—from campaign planning and talent sourcing to execution and performance measurement—in a dynamic, fast‑paced environment. Operating in major US cities like Atlanta, Boston, Chicago, Denver, Los Angeles, New York, Salt Lake City, and San Diego, you’ll help shape our future while mentoring a small team and building trusted client relationships.

Key Responsibilities

• Partner with the Director to execute influencer marketing strategies that drive client goals.
• Refine internal processes by developing scalable frameworks and maintaining DEPT’s influencer playbooks.
• Build trusted relationships with clients and partners, ensuring alignment with business objectives.
• Collaborate on new business opportunities by providing research, casting insights, and supporting pitch presentations.
• Translate campaign briefs and business goals into clear influencer deliverables alongside creative, production, and analytics teams.
• Lead day‑to‑day campaign management including casting, outreach, content review, and delivery with oversight from the Director.
• Partner with performance marketing teams to optimize influencer content for measurable results.
• Manage project timelines, budgets, and approvals in collaboration with the Director.
• Track and compile influencer KPIs, create post‑campaign reports, and identify actionable insights.
• Monitor campaign performance in real time and implement optimizations as needed.
• Assist in evolving measurement frameworks to track brand awareness and conversion metrics.
• Maintain and grow relationships with influencers, agents, and platform representatives.
• Source innovative talent that aligns with client needs and creative direction.
• Support management of contracts, legal reviews, and payment processes to ensure compliance.
• Oversee and guide mid‑level influencer marketers through coaching and feedback.
• Collaborate with operations teams to ensure budget accuracy and timely invoicing.

Required Qualifications

• 7+ years in influencer marketing, creator partnerships, or related social media fields.
• 2+ years of experience supporting or managing teams in a client‑facing capacity.
• Agency or multi‑brand experience preferred; Associate Director or Senior Manager background is a plus.
• Strong knowledge of both paid and organic influencer strategies; familiarity with affiliate influencer programs is a bonus.
• Proven ability to manage budgets, timelines, and deliverables with meticulous attention to detail.
• Experience working directly with senior clients and translating data into strategic recommendations.
• Familiarity with influencer tools such as Creator IQ and Sprinklr.
• Exceptional communication and organizational skills.

Benefits & Perks

• Healthcare, Dental, and Vision coverage
• PTO
• Paid Company Holidays
• Compensation: Salary range is $94,700 – $125,000 based on relevant experience, expertise, location, and organizational impact (40‑hour workweek).