SOCIAL MEDIA MANAGER AND CONTENT CREATOR - Hybrid

Position Overview

We are looking for a Social Media Manager and Content Creator to join our dynamic, fast-paced team. This full-time role reports to the Director of Growth and Consumer Acquisition, supporting our growing social media team. You will contribute to strategy, manage content calendars across brands and channels, create engaging content, and oversee project management of social media assets from multiple teams, influencers, and partners. The ideal candidate is passionate about social media, pop culture, trends, skincare, and beauty, and is self-motivated, detail-oriented, organized, and creative. You will work within the competitive landscapes of Meta and TikTok and will be based in our Midtown East offices in New York City under a hybrid office model (2-3 days in-office, 2-3 days at home).

Key Responsibilities

• Develop robust, monthly social media content calendars.
• Create short form video and photo content daily.
• Lead brainstorm sessions and provide trend recommendations.
• Support and coordinate photo and video shoots.
• Manage content creators in our UGC program.
• Craft engaging social media captions.
• Ideate content for new product launches.
• Oversee project management for asset distribution across sales and international teams.
• Prepare creative briefs based on competitive insights for new campaigns.
• Deliver content assets for beauty retailers.
• Support the paid media team with asset requests and optimization.

Required Qualifications

• 3+ years of experience in social media management and content creation; experience with beauty brands is preferred.
• Extremely detail-oriented with strong project management skills.
• Proven track record of growing a brand’s social presence and managing large campaigns.
• Ability to share content examples created on Meta and TikTok.
• In-depth knowledge of all social media platforms.
• Excellent written and verbal communication skills.
• Creative mindset with a keen sense for trends.
• Proficient in editing and producing content for Reels and TikTok.
• Strong understanding of the beauty and skincare industry, including top influencers and trends.
• Capability to balance attention to detail with a big-picture vision.
• Proven ability to adapt quickly in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Willingness to work on-site at our headquarters under a hybrid office model (2 days in-office and 3 days at home).