Senior Principal - Bank & Credit Union Marketing (Remote)

Position Overview

Vericast, a trusted financial institution performance partner, is seeking an exceptional leader for the role of Senior Principal, Bank & Credit Union Marketing. In this position, you will build and lead a thriving marketing consulting practice exclusively focused on the banking and credit union sector. You will be responsible for driving new business opportunities, nurturing and expanding C-level relationships, and delivering transformative, data-driven marketing strategies for banks and credit unions with assets ranging from ~$5B to $50B. Join us to combine strategic advisory expertise with hands-on leadership and help shape the future of financial services marketing.

Key Responsibilities

• Responsibilities: Business Development & Client Growth – Drive revenue growth by expanding banking and credit union client relationships, acquire new “on-strategy” clients, exceed annual revenue targets of $5M-$12M, develop and maintain C-level relationships, and lead multi-disciplinary teams in proposal development and contract negotiations. (75%)
• Responsibilities: Engagement Delivery & Leadership – Lead campaign strategy including audience selection, omni-channel execution, and marketing analytics; ensure successful implementation of marketing technology solutions; monitor marketing performance; and act as a trusted advisor on marketing transformation and customer growth strategies. (25%)

Required Qualifications

• Education: Bachelor's degree required.
• Experience Required: Minimum 15+ years in management consulting, marketing consulting, or agency leadership roles with a demonstrated track record in financial services marketing.
• Requirements: Proven ability to consistently meet or exceed sales targets, lead complex marketing transformation engagements, and build/maintain C-level relationships.

Preferred Qualifications

• Education: MBA or advanced degree in Marketing, Business, or a related field is strongly preferred.
• Qualifications: Professional certifications in marketing, digital strategy, or financial services; prior experience at Big 4 consulting firms, Tier 1 consultancies, or leading marketing agencies; and deep expertise in both traditional and digital marketing channels.

Benefits & Perks

• Salary: $180,000-$200,000 base.
• Compensation: Eligibility for a generous commission component based on performance.
• Benefits: Comprehensive total rewards package including medical, dental, and vision coverage, 401K with company match, generous PTO, life insurance, employee assistance program, and pet insurance.
• Location: Remote.