Associate Brand Manager, Fragrance

Position Overview

Maesa, a next-generation beauty company, is transforming the industry by incubating and growing innovative brands and making prestige beauty accessible. We are seeking a skilled and enthusiastic Associate Brand Marketing Manager to drive growth across multiple brands—including Fine’ry and fragrance incubation. In this role, you will execute 360° marketing programs from ideation to launch, build standout brand assets, manage retail partnerships, and oversee social media and influencer initiatives. This position requires excellent organization, creative collaboration, and in-person presence in our Manhattan office three days per week.

Key Responsibilities

• Brand Plans Execution – Support the development and execution of brand marketing strategies, ensuring alignment with business goals and market trends.
• Campaign Management – Assist in planning and executing retail, digital, and PR marketing campaigns.
• Retail & E-Commerce Marketing – Develop retailer-specific marketing plans, in-store displays, and digital strategies to drive sales and brand visibility.
• Creative Development – Collaborate with the Creative Team to produce compelling brand assets including in-store displays, social content, and advertising materials.
• Influencer & Social Media – Oversee social media strategies and initiatives, ensuring engaging and on-brand content across platforms.
• Consumer & Community Engagement – Drive brand love and product education through consumer and social community initiatives.
• Market & Trend Analysis – Monitor trends, competitive landscape, and consumer insights to identify strategic opportunities.
• Performance Tracking – Analyze campaign performance, consumer feedback, and sales data to refine strategies and ROI.

Required Qualifications

• Bachelor’s Degree in a related field
• 2-3 years of brand marketing/brand management experience; CPG experience preferred
• Strong understanding of brand storytelling, creative briefing, digital and influencer marketing, and product positioning
• Excellent communication and collaboration skills
• Highly organized and detail-oriented with proven project management abilities
• Skilled in creating marketing collateral and presentations
• Strong proficiency in Microsoft Office (PowerPoint, Excel, Word)
• Digitally savvy with experience across mass retailers, e-commerce, and social media platforms
• Familiarity with beauty and category trends on platforms like TikTok
• Flexibility and willingness to take on additional responsibilities as needed

Benefits & Perks

• Compensation: $70,000/yr - $80,000/yr, with eligibility for a discretionary bonus plan based on performance
• Health insurance coverage
• Wellness programs
• Life and disability insurance
• Retirement savings plans
• Generous paid time off and paid leave options
• Hybrid office setup with in-person work in Manhattan three days per week