Director of Acquisition Marketing

VirtualVocations10 days ago
Cincinnati, OH, United States
Remote
Full-time
Junior Level (1-3 years)

Job Description

Director of Acquisition Marketing

A company is looking for a Director of Acquisition Marketing to lead customer growth initiatives.

Key Responsibilities

  • Own and scale customer acquisition across various channels, optimizing for efficient CAC and long-term value
  • Drive mobile app acquisition strategy and improve conversion across the mobile acquisition funnel
  • Establish a high-performance experimentation engine and strengthen measurement and attribution frameworks

Required Qualifications

  • 8+ years of experience in performance or growth marketing
  • Proven experience in multi-channel acquisition strategy, including mobile app marketing
  • Demonstrated success in improving CAC efficiency and scaling acquisitions
  • Experience leading cross-functional initiatives with Product, Data, and Creative teams
  • Experience managing agency relationships and internal marketing teams

Required Skills

Agency Relationship Management
Cross-Functional Team Leadership
Performance Marketing
Mobile App Marketing
CAC Efficiency
Measurement and Attribution
Customer Acquisition
Growth Marketing
Experimentation Engine