Director of Acquisition Marketing
VirtualVocations10 days ago
Cincinnati, OH, United States
Remote
Full-time
Junior Level (1-3 years)
Job Description
Director of Acquisition Marketing
A company is looking for a Director of Acquisition Marketing to lead customer growth initiatives.
Key Responsibilities
- Own and scale customer acquisition across various channels, optimizing for efficient CAC and long-term value
- Drive mobile app acquisition strategy and improve conversion across the mobile acquisition funnel
- Establish a high-performance experimentation engine and strengthen measurement and attribution frameworks
Required Qualifications
- 8+ years of experience in performance or growth marketing
- Proven experience in multi-channel acquisition strategy, including mobile app marketing
- Demonstrated success in improving CAC efficiency and scaling acquisitions
- Experience leading cross-functional initiatives with Product, Data, and Creative teams
- Experience managing agency relationships and internal marketing teams
Required Skills
Agency Relationship Management
Cross-Functional Team Leadership
Performance Marketing
Mobile App Marketing
CAC Efficiency
Measurement and Attribution
Customer Acquisition
Growth Marketing
Experimentation Engine