Strategic Retail Media Activation Lead (Hybrid)
Mars UK2 months ago
Cincinnati, OH, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Job Title
Mars is seeking an Activation Manager to lead on Retailer Marketing Team relationships and to drive activation plans across in-store, media, and coupon programs. This role will partner with Agency of Record, National Media, and Brand teams to deliver integrated campaigns and optimize the purchase funnel.
Minimum Requirements
- Bachelor's degree
- 4+ years in CPG or retail media
- Strong analytics
- Experience managing retail media programs across platforms like Amazon Ads
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Required Skills
Data Analytics
CPG Experience
Cross-functional Collaboration
Retail Media Activation
Media Planning
Campaign Optimization
Coupon Programs
In-store Marketing