Marketing and Communication Manager

Position Overview

Join our innovative, independent medical practice as a Healthcare Marketing and Communication Manager. In this role, you will help grow the practice by developing and executing comprehensive marketing and communication strategies for competitive healthcare service lines. Reporting directly to the Chief Executive Officer and Chief Operating Officer, you will work independently while managing agency relationships, social media campaigns, email marketing, events, public/media relations, internal communications, and KPI reporting.

Key Responsibilities

• Develop and execute comprehensive marketing and communication strategies to grow the physician practice.
• Manage and collaborate with agency partners to ensure campaign alignment and success.
• Execute social media strategies including daily content creation and channel monitoring to boost brand awareness and lead generation.
• Develop and implement email marketing and nurture campaigns with segmentation, automation, and A/B testing.
• Organize promotional events and coordinate day-of deliverables and staffing as needed.
• Oversee public and media relations campaigns leveraging both traditional and innovative media channels.
• Enhance internal communication and staff engagement by developing marketing materials, training sessions, and talking points.
• Develop, track, and report key performance indicators (KPIs) for continuous marketing improvement.

Required Qualifications

• A minimum of 3-5 years of retail marketing and communication experience, ideally in a competitive healthcare environment.
• Proven experience in marcom strategy, planning, and implementation.
• Demonstrated ability to manage a full-service marketing agency relationship.
• Experience with integrated marketing and communication campaigns, including digital, social media, public relations, website design, and analytics.
• Bachelor's degree in marketing, communication, or a related field (or equivalent work experience).
• Proficiency with Microsoft Office, social media planning tools, project management platforms, basic design software, and AI content tools.
• Excellent written and verbal communication skills, professional appearance, and comfort with public speaking.
• Strong critical thinking skills with a drive for continuous process improvement.

Preferred Qualifications

• Experience working with paid influencers, thought leader development, and establishing physician referral relationships.
• In-depth knowledge of CRM systems, customer loyalty programs, and digital/social media marketing.

Benefits & Perks

• Job Type: Full-time, on-site (hybrid schedule may be an option; occasional evening/weekend events and travel required).
• Compensation: $75,000 - $90,000 per year, plus annual bonus based on achievement of SMART goals.
• Benefits: Medical/Dental/Vision, Paid Time Off, Paid Sick Leave, 7+ Paid Holidays, 401k w/ Safe Harbor Contribution, Various EE Discounts.