Senior Manager, Marketing – Digital & New Channels

Position Overview

The Senior Manager, Marketing – Digital & New Channels is a hands-on growth marketer responsible for building and scaling new customer acquisition channels at HomeWorks Energy. You will focus on growing the direct-to-consumer HVAC business and launching the HomeWorks Home Checkup (HCUP) product. In this roll-up-your-sleeves role, you will manage day-to-day performance across paid digital and emerging channels, collaborate with agencies, and work closely with cross-functional teams including Marketing, Analytics, Operations, and IT in a fast-moving, low-ego, high-accountability environment.

Compensation: $95,000-$125,000 annual with opportunity to earn incentive performance bonus

Schedule: Full-time

Location: Hybrid (primarily remote with in-office presence approximately one day per week)

Key Responsibilities

• Execute and optimize customer acquisition campaigns across paid digital and emerging channels, including paid search, paid social, LSAs, and test channels such as out of home, billboards, radio, and television.
• Support the growth of a standalone HVAC acquisition engine, strengthening HomeWorks’ brand as a trusted HVAC provider.
• Assist in the launch and ongoing development of the HomeWorks Home Checkup (HCUP) product in partnership with the CMO and cross-functional teams.
• Balance performance-driven campaigns with early-stage brand-building initiatives.
• Operate with a test–learn–scale mindset by running experiments across channels, creative, messaging, and offers.
• Analyze campaign performance to identify opportunities for improving lead volume, conversion rates, and efficiency.
• Make data-informed recommendations to adjust spend, creative, and channel mix.
• Manage day-to-day relationships with external agencies across paid digital and emerging media.
• Coordinate campaign launches, creative development, and reporting with agency partners, and hold them accountable to performance goals and timelines.
• Collaborate with Field Marketing and Direct Mail teams to ensure aligned messaging and integrated campaigns.
• Partner with Marketing Analytics and IT to enhance attribution, reporting, and performance visibility.
• Coordinate with Operations to ensure marketing efforts align with operational capacity and a positive customer experience.
• Track and report on key performance indicators including lead volume, schedules, and customer acquisition cost.
• Support ambitious growth targets by scaling HVAC and HCUP schedules during peak seasons.
• Share insights and learnings regularly with marketing leadership.
• Perform additional tasks as required.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Experience Required: 5–8+ years in B2C marketing with a strong emphasis on digital and performance marketing.
• Hands-on experience executing campaigns across paid search, paid social, and digital media platforms.
• Experience working with external agencies and vendors.
• Strong analytical skills with the ability to work comfortably with performance data.
• Experience using Salesforce or other CRM systems for campaign execution and reporting.
• Proficiency with Microsoft Office Suite or comparable software.
• Excellent written and verbal communication skills.
• Proficiency in reading, writing, and communicating in English.

Preferred Qualifications

• Experience marketing home services, HVAC, or adjacent categories.
• Experience working in startup or mid-sized company environments.

Benefits & Perks

• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid training
• 401k Retirement Plan with match
• PTO with accrual schedule
• Paid holiday schedule
• Employee Assistance Program
• Hybrid work environment
• Fast growth opportunities