B2B Global Events Marketing Director

B2B Global Events Marketing Director

We are seeking an accomplished marketing event leader to preferably with experience in manufacturing or industrial to shape and lead a global events and partnership marketing strategy. This role will establish a scalable center of excellence for trade shows, customer events, sponsorships, partner activations, and enterprise brand experiences across an international portfolio.

About the Role

Reporting to the Vice President of External Communications, you will create the strategy, operating model, standards, and performance framework that enable high-impact experiences across regions and business segments. You will balance enterprise consistency with local market relevance while connecting event investments to brand growth, customer engagement, and commercial outcomes.

What You’ll Do

• Develop and lead a multi-year global strategy for trade shows, customer events, partner summits, sponsorships, and experiential marketing programs.
• Build and govern a global Events & Partnership Marketing Center of Excellence, including playbooks, intake processes, technology standards, templates, and event-tiering criteria.
• Advise senior leaders on activation priorities, investment decisions, resource allocation, risks, and opportunities.
• Establish governance for selecting events, sponsorships, agencies, strategic partners, suppliers, and experiential technologies.
• Lead partnership and sponsorship strategies that expand brand visibility, strengthen relationships, and deliver measurable business value.
• Partner with Sales, Segment Marketing, Product Management, Communications, and Marketing Operations on integrated pre-event, onsite, and post-event activation plans.
• Set global standards for brand experiences across physical and digital touchpoints while enabling appropriate regional adaptation.
• Implement lead capture, routing, attribution, and follow-up practices that connect event engagement to pipeline progression and revenue outcomes.
• Define performance measures for event impact, brand reach, lead quality, customer engagement, and return on investment.
• Lead, coach, and develop a global team of event and partnership marketing professionals, matrixed contributors, and external agency partners.
• Manage agency and supplier relationships, including selection, contract negotiation, performance management, and cost stewardship.

What You’ll Bring

• Bachelor’s degree: in Marketing, Communications, Business, Event Management, or a related field.
• 12+ years of progressive experience: in event marketing, experiential marketing, trade shows, sponsorships, or partnership marketing.
• 7+ years of people-leadership experience: including leading distributed teams, cross-functional stakeholders, and external agencies.
• Experience building, transforming, or leading: an enterprise-level events or experiential marketing center of excellence.
• Demonstrated success: developing global event strategies and translating them into locally effective execution.
• Strong business acumen: and the ability to connect marketing investments to customer engagement, pipeline, and revenue impact.
• Experience with event technology:, workflow and project-management tools, CRM, and marketing automation platforms such as Salesforce and Marketo.
• Executive-level communication skills:, sound judgment, and the ability to influence across a complex global matrix.
• Willingness to travel: up to 20% to support key activations, partners, and business priorities.

Why Join

This is an opportunity to make a meaningful impact in a global organization that values innovation, integrity, customer focus, accountability, collaboration, and continuous improvement. You’ll help build high-impact experiences that strengthen brand visibility, deepen customer and partner relationships, and drive measurable commercial outcomes.