Digital Marketing Coordinator

Position Overview

As a key contributor within the Digital Communications Center of Excellence and under the supervision of the Senior Manager, Communications, the Digital Communications Coordinator works closely with internal stakeholders to support various digital marketing delivery activities throughout the Americas region. This role involves a variety of hands-on digital marketing skills including website publishing, social media publishing, email marketing, database management, analytics reporting, and ongoing process improvement, all in support of achieving business objectives.

Location: Atlanta, Baltimore, Boston, Chicago, Minneapolis, New York, Northern Virginia, Philadelphia, Short Hills, and Washington D.C. with a hybrid work schedule.

Key Responsibilities

• Edit/update and publish webpages on the firm website and microsites using the content management system.
• Build and publish new webpages using established templates and components within the content management system.
• Enhance search relevance on the website using Coveo.
• Monitor the general info@dlapiper.com mailbox.
• Generate email marketing lists using the Firm CRM system following best practices and standards.
• Build and disseminate external email campaigns using the Firm’s email marketing platform.
• Construct and publish social media posts either natively or via the Firm’s social media marketing platform.
• Publish firm content within the employee advocacy tool.
• Resize or crop digital images using an image editing application.
• Provide 'virtual event' support as required.
• Perform QA on all new or updated digital content to ensure adherence to firm digital, brand, and accessibility standards.
• Review QA reports in Siteimprove to ensure website content quality.
• Provide marketing survey support using the Firm survey solution as required.
• Pull basic data reports in Google Analytics.
• Track all projects and tasks within the Marketing Central tracking system and update stakeholders proactively.
• Provide ad-hoc project assistance to the Senior Manager, Marketing Ops as needed.
• Develop, maintain, and optimize documentation such as workflows, processes, and procedures.
• Utilize Firm collaboration platforms to work with relevant colleagues and stakeholders.
• Perform other duties as assigned.

Required Qualifications

• B2B marketing agency experience or equivalent is required.
• Basic HTML coding skills and proficiency in Photoshop; experience with image editing applications is required.
• Ability to work in virtual teams and collaborate online.
• Strong written and verbal English communication skills.
• Proficiency in Microsoft Office, Microsoft Teams, Microsoft SharePoint or similar platforms.
• Minimum Education: High School or GED.
• Minimum of 2 years’ experience in a professional services firm or a digital shared services role.
• Ability to produce timely, accurate, and quality work while managing competing demands in a fast-paced environment.

Preferred Qualifications

• Previous law firm experience.
• Hands-on experience with the Vuture email marketing platform and the InterAction CRM system.
• Experience using a content management system (Sitecore a plus).
• Experience working within a social media marketing platform.
• Bachelor’s Degree in Marketing, Communication, Journalism, or a related field.
• Experience with Google Analytics or similar tools.

Benefits & Perks

• Compensation: $32.54 - $46.33 per hour, based on geographic market location. This is a non-exempt, hourly position eligible for overtime as per applicable laws.
• Benefits: Comprehensive benefits package including medical/dental/vision insurance.
• Retirement: 401(k) plan.
• Work Schedule: Hybrid work schedule with regular in-office presence and flexibility for work-from-home.