Analyst, Marketing (Open to remote)
Bertelsmann9 months ago
New York, New York, United States
Remote
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
The Data Marketing & Audience Operations team, within our Consumer Marketing Department, is seeking a highly motivated and detail-oriented Marketing Analyst to join their group. In this dynamic role you will work closely with the email marketing and email operations teams to build campaign reporting, analyze audience and campaign performance, and monitor data attributes. Your expertise will strengthen data governance and taxonomy while uncovering new audience activation and automation opportunities. Please apply by August 25, 2025 with your resume and cover letter for consideration.
Key Responsibilities
- Creates, maintains, and evolves ad hoc and recurring reports using SQL and Power BI dashboards to deliver actionable insights to marketing stakeholders.
- Assists with audience creation and related tasks within our Consumer Data Platform (CDP) and other proprietary marketing tools.
- Supports email automation, audience activation, and campaign analysis initiatives to enhance marketing performance.
- Pulls and analyzes metrics for divisional marketing programs and presents findings to various stakeholders.
- Collaborates with the legal department and the broader Consumer Marketing team to ensure data compliance with digital privacy and security regulations.
Required Qualifications
- Minimum of 2 years of experience analyzing marketing campaigns and working with raw campaign data.
- Experience using SQL to create data queries.
- Familiarity with key email marketing campaign metrics (delivery rate, click rate, unsubscribe rate, etc.) and email marketing platforms such as Iterable or Mailchimp.
- Familiarity with Power BI or similar reporting tools.
- Strong organizational skills and excellent attention to detail.
- Ability to multitask, meet deadlines, and manage multiple projects simultaneously.
- Self-starter with the ability to work independently as well as collaboratively across multiple teams.
- Quick to learn new technologies and marketing tools with a problem-solving mindset and adaptability to address unexpected challenges.
Benefits & Perks
- Compensation: $66,500 - $70,000 salary range plus an annual profit award or bonus, subject to company results.
- Comprehensive benefits program for full-time employees.
- Medical/Prescription Drug Insurance
- Dental and Vision Insurance
- Health Care/Dependent Care Flexible Spending Account
- Health Savings Account
- Pre-Tax and Roth 401(k)
- Short and Long-Term Disability Insurance
- Life/AD&D Insurance
- Commuter Benefits
- Student Loan Repayment Program
- Educational Assistance and Generous Paid Time Off
Required Skills
Data Reporting
SQL
Audience Analysis
Data Governance
Campaign Analysis
Email Marketing
Power BI