Marketing and Communications Specialist

Position Overview

The University of Florida is expanding its statewide presence with the development of UF Jacksonville, a new graduate-focused campus dedicated to advancing educational opportunity, workforce development, and community engagement. This full-time role is pivotal in creating clear, compelling written content; managing digital content and social media strategies; and coordinating campus communications in alignment with UF brand standards. Location: Jacksonville Campus. Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. (with occasional evening or weekend hours as needed). Salary: $80,000.

Key Responsibilities

• Develop and refine creative written content—including news stories, announcements, newsletters, and promotional materials—for diverse audiences and platforms.
• Manage and update the UF Jacksonville website to ensure accuracy, accessibility, and alignment with UF branding and SEO best practices.
• Execute social media strategies by planning, scheduling, and monitoring content across platforms such as Instagram, Facebook, LinkedIn, and X.
• Collaborate with academic and communications teams to ensure consistent messaging and adherence to editorial and branding guidelines.
• Support additional communication and promotional activities as assigned to enhance the campus experience.

Required Qualifications

• Education: Bachelor's degree and six years of relevant experience; or an Associate's degree and eight years of relevant experience; or an equivalent combination of education and experience.

Preferred Qualifications

• Proficiency in Microsoft Office.
• Experience in marketing, communications, or digital content strategy, preferably in higher education or a mission-driven organization.
• Strong skills in writing, editing, and storytelling for both digital and print platforms.
• Proficiency with content management systems (e.g., Cascade), social media management tools, analytics dashboards, and design platforms (e.g., Canva, Adobe Creative Cloud).
• Knowledge of web accessibility standards (WCAG), SEO best practices, and current digital engagement trends.
• Demonstrated ability to manage multiple projects, prioritize deadlines, and collaborate effectively with cross-functional teams.
• Experience in developing creative assets and coordinating photography or video projects.
• Strong attention to detail, editorial precision, and a commitment to high-quality communications.