Field Marketing Manager

Position Overview

Fictiv is a global manufacturing and supply chain company enabling product innovators to create better products, faster. As the Field Marketing Manager based in Oakland, CA, you will be the creative and operational force behind Fictiv’s corporate and community event presence. Reporting to the Chief Marketing Officer, you will plan, execute, and optimize various events and manage all SWAG programs to ensure memorable, on-brand experiences.

This role requires regular on-site presence at the Oakland headquarters and occasional national travel.

Key Responsibilities

• Own the planning, coordination, and execution of all Fictiv corporate and community events including trade shows, summits, customer events, meetups, webinars, and field activations.
• Develop event strategies aligned with GTM priorities and revenue goals, including audience targeting, messaging, and experience design.
• Lead event logistics covering venue selection, vendor management, contracts, travel, shipping, AV, catering, staffing, on-site execution, and teardown.
• Manage booth design, event creative assets, demos, signage, and ensure brand consistency in partnership with Creative and Product Marketing.
• Oversee end-to-end management of Fictiv SWAG programs, from inventory and sourcing to distribution and creative alignment for Sales and Marketing initiatives.
• Develop and grow Fictiv’s community presence through industry gatherings, meetups, university partnerships, and local ecosystem events.
• Track event performance against pipeline, attendance, engagement, and ROI goals while providing post-event analyses and recommendations for improvement.
• Collaborate cross-functionally with Sales, SDR, Product Marketing, and Communications for integrated event messaging and successful follow-up.

Required Qualifications

• 4+ years of field or event marketing experience in a B2B or high-growth tech environment.
• Proven success in managing trade shows, user conferences, roadshows, or community events end-to-end.
• Hands-on experience managing SWAG programs or physical brand assets.
• Strong project management skills with the ability to juggle multiple events simultaneously.
• Excellent written and verbal communication skills.
• Experience supporting Sales and GTM motions; familiarity with CRM and marketing automation tools.
• Ability to lift event materials (up to ~25 lbs) and willingness to travel up to 25%.
• Must live within commuting distance of Fictiv’s Oakland headquarters.

Benefits & Perks

• Competitive medical and dental insurance.
• 401(k) retirement savings plan.
• Monthly Virtual Work stipend.
• Generous PTO policy.
• Leave programs including maternity, parental/bonding, and medical leave.
• Onboarding setup including a standing desk, laptop, monitor, chair, and a stipend for additional items (e.g. headphones, blue light glasses).
• Company-paid annual retreat.
• Salary Range: $115,000 to $130,000 per year, based on experience.